[RSVP Now] Get expert tips for future proofing your business | Sept. 19

Welcome Back!

A guide to welcoming your customers and employees back to your business.

CO— is here to help.

We know that the concept of returning to work looks different for every business, so our goal is to provide small business owners like you with the resources, tips and tangible advice that you need to create the picture of what that looks like for your own unique needs.
Latest—

5 TikTok Features That Boost Engagement

Amplify your brand and build a following with these TikTok engagement features.

5 Costs E-Commerce Businesses Often Overlook

Don’t get caught off-guard by hidden or unexpected expenses. Factor these costs into your budget.

How Online Mattress Pioneer Saatva Plans to Take Its Sales to the Next Level

Saatva set out a decade ago to disrupt the luxury mattress space and became a $400 million-plus company. It now wants to disrupt the luxury mattress store.

Small Business KPIs: What Are the Numbers That Matter?

There are several different key performance indicators (KPIs) businesses can monitor when working to attain certain goals. Here's a breakdown to help you decide what to track.

B2B vs. B2C: What's the Difference?

B2B and B2C companies sell their products and services to different audiences, which requires different marketing and sales approaches.

How to Start a Business With Your Spouse or Partner

Being in business as a couple brings unique challenges that other types of business partnerships may not face. Here’s how to make it work.

4 Tips for Building a B2B Sales Strategy

B2B sales have changed dramatically in the past few years, and your strategy should adjust to the new market paradigm.

5 Smart Ways to Market B2B Businesses

B2B marketing has evolved to use B2C communication channels with results-oriented, user-verified messaging.

Restaurant Businesses Share Their Surprising Revenue Streams

Eateries are getting creative and generating sales in unexpected ways — via vending machines to doggie parties — to combat pandemic losses.