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Welcome Back!

A guide to welcoming your customers and employees back to your business.

CO— is here to help.

We know that the concept of returning to work looks different for every business, so our goal is to provide small business owners like you with the resources, tips and tangible advice that you need to create the picture of what that looks like for your own unique needs.
Latest—

How Pet Products Company Chewy Is Repositioning Its Brand

A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.

10 Work Trends to Prepare Your Business For

A list of trends rapidly evolving the business environment and actionable tips on how to navigate them.

TikTok Marketing: 8 Strategies Small Businesses Can Try

TikTok can be an excellent platform for building brand awareness and bringing in new leads and customers. If you’re not sure how to use TikTok, here are eight companies that will inspire you.

How to Start a Podcast: Small Business Guide

An effective podcast generates additional revenue streams for your business and opens a new engagement channel with your customers.

How to Use Instagram Stories to Promote Your Business

Using Instagram Stories is the best way to beat the algorithm and build more engagement with your followers. Learn six ways you can use Stories to promote your business effectively.

Why Mentorship is Important for Small Business Owners

Reflecting on personal experiences and mentoring with intention are key to the growth of entrepreneurship.

CO— Roadmap Roundtable: Building a Brand from Scratch

In this roundtable discussion, branding expert Lara McCulloch of Start Some Shift explains how to identify and build a small business brand people will rave about.

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App

After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.

Turning Your Creativity Into a Craft Business

If you have an artistic side, you might be able to parlay this creativity into a money-making craft. Here are 10 handmade business ideas that could spark a new business venture in your life.

My Eyelab Franchise Owner Discusses Entrepreneurship Through the Pandemic

After an 18-year-long career in marketing, Yousuf Ali decided he wanted to be an entrepreneur — and the benefits of franchising paved his way to owning two Texas-based My Eyelab locations.