RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET

Welcome Back!

A guide to welcoming your customers and employees back to your business.

CO— is here to help.

We know that the concept of returning to work looks different for every business, so our goal is to provide small business owners like you with the resources, tips and tangible advice that you need to create the picture of what that looks like for your own unique needs.
Latest—

How to Create an Onboarding Process (Without an HR Department)

Onboarding without a human resources (HR) department takes a little initial effort but can easily be replicated as you crank up your hiring.

5 Fall Marketing Ideas for Small Businesses

These five fall marketing ideas will help you connect with your customers and attract new leads to your business.

Experts Share Holiday Marketing Trends

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

When To Adjust Your Business Plan

The best business plans are flexible and updated consistently as the business grows. Here are five steps to adapting your business plan.

What Science Says About Entrepreneurs' Brains

Entrepreneurs think differently than average workers. This unique mindset is what enables them to succeed.

6 Annual Employee Documents

While most of the required paperwork will be completed during employee onboarding, there are some forms and policies employees should re-sign every year.

How Mental Simulation Can Secure Sales

A picture of a juicy burger may or may not convince customers to make a purchase. Find out why.

How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters

Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.

Small Businesses Thriving Through Upcycling

“One man’s trash is another man’s treasure” rings true for these six small businesses that transform unwanted textiles and organic waste products into fashion statements.

A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.