RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET

Welcome Back!

A guide to welcoming your customers and employees back to your business.

CO— is here to help.

We know that the concept of returning to work looks different for every business, so our goal is to provide small business owners like you with the resources, tips and tangible advice that you need to create the picture of what that looks like for your own unique needs.
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How Gopuff is Unlocking New Revenue Streams

Diverse brands from Apple to Noom are courting Gopuff’s customers via ads on its app, as ‘retail media networks’ gain popularity as a marketing vehicle for businesses.

How to Handle Employee Departures

When employees leave your company, it can cause a cascade of employee exits and damage morale for other workers. Here’s how to keep your high-performing workers happy and motivated.

Highs and Lows of Free Shipping Subscriptions

To offset high shipping costs, more online retailers, including Walmart, Wayfair, and Sephora, are offering a membership-based free shipping program. Learn if this model is right for your business.

Quarterly Accounting Tasks for Small Businesses

Staying on top of your business finances is crucial to your company’s success. Here are six accounting tasks that should be done quarterly.

6 Businesses Blending Comfort and Community

These six businesses created a cozy haven for consumers with their unique spin on the blended business model.

The Cons of Unconventional Business Names

If you're considering a nontraditional or unusual spelling for your business's name, you might want to think twice.

The Psychology of Payment Methods

A new study suggests that psychological needs play a part in customers' choices of payment method.

Best AI Tools for Product Descriptions

These AI product description generators help you save time, create text that boosts sales, and improve your SEO results.

A Guide to Future-Proofing Digital Assets

Small business owners should future-proof their digital assets to ensure future success and longevity. Here’s how to get started.

PepsiCo’s SVP Discusses His Mentor

Chris Kuechenmeister explains how his mentor not only heightened his awareness of diversity and inclusion, but also schooled him on bringing ‘humanity, empathy, and vulnerability’ to business.