Hiring trends are always changing, but one thing has remained constant: finding the right candidates starts with an informative job description. Let's look at four steps you can take to create better job postings for your company.
[Read more: A New Hire Onboarding Checklist]
Share the benefits of working for your company
A good job description not only provides an overview of the role, it explains the advantages of working for you. This starts by outlining the salary range and any other benefits like stock options, healthcare, or bonuses.
You also want to highlight opportunities for advancement within the company, since many potential candidates value growth opportunities. You can also highlight additional perks potential employees might enjoy. For example, you can mention social gatherings your company regularly hosts or if you allow hybrid schedules.
[Read more: 5 Fun Onboarding Activities for New Hires]
You want to give potential employees a sense of what your company culture is like so they can determine whether or not they align with it.
Include all relevant information
Most applicants quickly scan job postings, so it's important to lead with the most relevant information. Here are the necessary components of a good job description:
- Job title: This is a brief but descriptive overview of the position, and it should be consistent with industry standards.
- Job summary: The job summary describes the role and how it helps the company achieve its long- and short-term goals. It should outline the key responsibilities and include an overview of the day-to-day tasks.
- List of duties: Next, include a list of duties in a bulleted, easy-to-read format.
- Requirements: The job description should include any educational or professional requirements needed for the position. You can also include preferred qualifications that are helpful for a job candidate to have but which are not necessary.
- Candidate qualities: Include a list of hard and soft skills needed to succeed in the role. For example, candidates may need to be proficient in a certain type of software.
- Work environment: Otline whether the work is remote or if candidates will be required to come to the office full time.
- Overview of the benefits: You should also include a salary range and overview of the benefits package so job candidates can decide whether or not it meets their financial needs.
- Application instructions: Provide clear instructions on how job candidates can apply and any documents that are needed.
- Equal opportunity statement: You should also have a statement affirming that your company is committed to diversity and equal opportunity employment.
Avoid using cliches
When you're writing the job description, avoid using cliche phrases like rockstar, ninja, team player, or self-starter. These phrases are vague, don't explain the responsibilities involved, and tend to dissuade good candidates.
If you spot jargon or cliches in your job postings, rewrite them so they clearly explain what you're seeking. For example, instead of saying you need a "team player," explain that the role requires working closely with people from varying viewpoints and backgrounds.
Share your company's culture
You want to give potential employees a sense of what your company culture is like so they can determine whether or not they align with it. Job candidates want to know what makes your company stand out and why they would want to apply there. Sharing some of your company's history and the culture helps potential employees understand what kind of organization they're joining.
It's important to understand that when you write a job description, you're marketing your company to potential employees the same way you would to a customer or client. An engaging, informative job description increases the odds you'll find quality candidates who share your company's values and goals.
[Read more: DC Restaurateur Finds Success With a Staff-Driven Approach to Company Culture]
This story was originally written by Erik J. Martin.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.
