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Digital Transformation: A Guide for Small Business
Learn about the latest customer-facing and back office technologies, trends, and strategies that can help you expand your sales base and stay competitive in a digital-first world.
Digital Growth Strategies
Nespresso Is Delving Into Digital Technology to Find Out — and Deliver — What Its Best Customers Want
The coffee brand’s VP of Marketing for its U.S. business explains how data intelligence is revealing what its devotees care most about.
How FIT:MATCH Built a Multimillion-Dollar Business in Four Years by Nixing the Need to Try on Clothes
The founder of the apparel-tech startup broke into malls and scored a major partnership with Rihanna’s Savage X Fenty brand to fuel growth by serving consumers’ — and retailers’ — unmet needs.
Digitalization Trends
How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover
When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands.
Evite CEO on Making the Digital Invitation Platform Profitable Amid a Pandemic
Entrepreneur David Yeom changed the business model of the 24-year-old brand with a bold strategy that holds big lessons for businesses large and small.
Top Sales Strategies for 2023
4 Forward-Thinking Sales Strategies to Embrace in 2023
Sales strategies in 2023 will incorporate more technology and smarter demos while seeking to generate high rates of customer loyalty.
Customer Convenience
Why Text Message Payments Might Be Good for Your Business
Small businesses that accept payments via text can offer more convenience for customers while improving accounts receivable collections.
4 Tips for Building Effective D2C Customer Loyalty Programs
Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.
Meeting Consumer Demands
ROI-Boosting Strategies
How Startup Pacaso Reached $1 Billion ‘Unicorn Status’ by Bringing Affordability to the Second Home Ownership Market
Founder and CEO Austin Allison on how the tech platform leveraged real estate industry expertise and ‘operational excellence’ to fill an unmet consumer need in the housing market.
Noom Co-Founder and CEO on How It Took the Weight Loss App 9 Years to Become an Overnight Success
Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.
SEO Optimization
4 Search Engine Optimization (SEO) Practices Every Small Businesses Must Know
Ensure your digital strategy is well-rounded by incorporating tactics from the top SEO categories.
How to Ensure Your Business Website Is SEO-Optimized
Is your site in excellent health, or does it need a boost? Explore ways to optimize it for search engines.
Leveraging TikTok
Inside How 3 Startups Generated Exponential Sales Growth on TikTok
Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.
The Future of Social Media
10 Social Media Trends Small Businesses Should Know in 2023
Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.
Instagram Features
Creating Instagram Reels for Your Business: A Step-by-Step Guide
Short-form video content, including Instagram Reels, has become an increasingly popular marketing tool. Here’s how to create a Reel for your business.
How to Leverage Instagram’s Explore Page for Your Business
Instagram's Explore page helps people discover new content. Use these tips to enhance your strategy.
Tech Tools & Trends
7 Technology Tools to Help You Run Your Business From Anywhere
Want to oversee operations without being stuck behind a desk? Discover technologies that turn any internet-enabled device into a mobile office.
What Small Businesses Need to Know About Web3
Web3 is coming, and small business owners should be prepared for a shift in the way we use the internet.
B2Bs Helping SMBs
Meta's Small Business Studios Aims to Aid Social Media Content Creation
‘Just getting started’ can be the biggest hurdle, Meta exec tells CO—.
More Marketing Strategies
7 Digital Marketing Trends to Pursue in 2023
Digital marketing keeps evolving with innovations and changing consumer demands. Consider utilizing these trends in 2023.
6 Ways to Create More Successful E-Commerce Email Marketing Campaigns
Whether you're an email marketing novice or expert, analyzing and adjusting your email marketing campaigns is part of the task. Here are six practices to implement so you can see better results.