Small Business Holiday Guide
A collection of content designed to help small business owners succeed this holiday season
Grow Your Business This Holiday Season
Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2024 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
19 Timeless Business Lessons From Hallmark Christmas Movies
From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.
Holiday Sales Strategies
Whether your business is online, brick-and-mortar, or both, these strategies can help you increase your sales during the holiday season.
5 Marketing Insights to Spur Sales This Holiday Season
Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.
Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Small businesses can increase their in-person customer interactions during the crucial holiday season by leveraging these simple online tools, marketing experts told CO—.
5 Big Business Strategies That Can Help You Win on Small Business Saturday
The largest retailers and brands are banking on these consumer trends to drive holiday sales. Here’s how small businesses can capitalize on them.
How to Sign Up for the Small Business Saturday 'Shop Small' Map
Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.
Holiday Season 2024 By the Numbers
As forecasted through statistics provided by our sources
81%
Inmar Intelligence predicts that 81% of consumers will shop on savings mega occasions like Black Friday and Cyber Monday.
$17B
According to the American Express 2023 Saturday Consumer Insights Survey, consumers spent an estimated $17B shopping on Small Business Saturday last year.
84%
A survey by Verizon found that 84% of business owners surveyed use Facebook to promote products and connect with customers, along with Instagram (67%), LinkedIn (64%), YouTube (64%), TikTok (57%), and X/formerly Twitter (54%).
Leveraging Black Friday and Cyber Monday
Expert business advice and news, delivered weekly
Holiday Trends Your Business Should Know for Black Friday
Black Friday sales begin early as consumers seek deals in a compressed shopping window amid economic uncertainty.
13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)
Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.
5 Ways Your Business Can Participate in Giving Tuesday
Giving Tuesday comes around once a year, but here are ways your small business can participate during the holiday season and year-round.
Spotlight on Small Business Saturday
Looking for more on Small Business Saturday?
Check out our curated collection of content pertaining to the biggest shopping "holidays" of the year: Small Business Saturday and Black Friday.
Click here!Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season
Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.
Attracting Customers
5 Key Takeaways From Holiday Spending That Will Shape Retail Next Year
Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.
Holiday Retail Trends Your Business Should Know
Consumers want value for their dollars, rewards for spending in the form of loyalty points or cash-back deals, and service and experiences that go above and beyond.
6 Businesses Putting a Unique Spin on the Holidays
These companies go above and beyond the usual holiday season marketing promotions and put the most wonderful time of the year at the core of their business.
