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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
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How to Network to Grow Your Small Business

Networking with other business owners in your community can be a powerful marketing tactic.

B2B Loyalty Program Ideas

B2B loyalty programs have many similarities with B2C loyalty schemes, but with different incentives and ways to show you value your buyers’ business.

What Is an Employee Performance Improvement Plan (PIP)?

An employee performance improvement plan (PIP) can help an underperforming individual meet workplace expectations. Learn about writing and implementing a PIP.

How to Leverage Instagram’s Explore Page for Your Business

Instagram's Explore page helps people discover new content. Use these tips to enhance your strategy.

How to Host an Instagram Giveaway or Contest

Increase engagement and drive brand awareness by holding a contest or giveaway on Instagram. Plan and execute your promotion in seven steps.

How Much PTO Should My Business Offer Employees?

As a small business owner, there are many ways to model your employee’s PTO policy.

How to Reduce Online Returns and Build Brand Loyalty

Supply chain experts on tapping product descriptions and video to order-tracking tech to mitigate costly returns while boosting customer engagement.

How to Host a TikTok Contest or Giveaway

TikTok contests, giveaways, and challenges help brands connect with their audience. Follow these steps to host your promotion on TikTok.

What Is Forced PTO?

A mandatory PTO policy requires employees to take some of their PTO each year.

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart

Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.