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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
Latest—

How This Beekeeper-Turned-Founder Made Her Business Dreams Reality

Hilary Kearney of Girl Next Door Honey shares how her business grew from one idea into a successful business with diversified streams of income.

What's the Difference Between PR and Marketing?

Public relations and marketing have similar tactics but focus on achieving different goals. Here are some of the main differences between the two.

Brands Tap Purpose-Led Business Strategies to Drive Loyalty

Execs and founders from established brands and emerging players like STATE Bags and Girlfriend Collective discuss leveraging impact initiatives to build long-term customer relationships.

8 Qualities That Make a Great Salesperson

What skills should your sales team adopt? Explore the top characteristics of successful sales reps.

How to Use the 5 Senses In the Retail Experience

Sensory marketing creates a lasting impression on customers that gives brick-and-mortar stores a unique advantage over the online shopping experience.

How 3 Startups Are Accelerating Business in 2022

PetPlate, Vejii and Buyk are positioning themselves to leverage emerging consumer trends in sustainable food to ultra-fast delivery that they say will drive their businesses in the year ahead.

What Are OKRs and Why Do You Need Them?

Here’s how to use the objectives and key results (OKR) model to focus on successful outcomes.

What Is a High-Propensity Business?

High-propensity business applications are up year over year. Do you know what it is, and if your idea can become one?

TikTok for Small Business: How to Develop a Content Strategy

Here are five tips for developing a killer TikTok strategy for your small business.

How to Set Sales Goals for Your Business

Go beyond quotas by setting sales goals that are realistic yet challenging. Here’s how to develop objectives for your sales team.