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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
Latest—

Small Business Update: PPP for Small Businesses

The Biden Administration announced significant changes for the Paycheck Protection Program. This Small Business Updates outlines the changes and answers common questions.

Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror

The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.

How a Small Dance Studio Pivoted Online During the Pandemic

Lisa McCabe, founder of Lovely Leaps, believes every child should learn to dance for the fun of it. Here’s how she adapted to virtual classes during COVID-19.

How Pet Products Company Chewy Is Repositioning Its Brand

A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.

10 Work Trends to Prepare Your Business For

A list of trends rapidly evolving the business environment and actionable tips on how to navigate them.

TikTok Marketing: 8 Strategies Small Businesses Can Try

TikTok can be an excellent platform for building brand awareness and bringing in new leads and customers. If you’re not sure how to use TikTok, here are eight companies that will inspire you.

How to Start a Podcast: Small Business Guide

An effective podcast generates additional revenue streams for your business and opens a new engagement channel with your customers.

How to Use Instagram Stories to Promote Your Business

Using Instagram Stories is the best way to beat the algorithm and build more engagement with your followers. Learn six ways you can use Stories to promote your business effectively.

Why Mentorship is Important for Small Business Owners

Reflecting on personal experiences and mentoring with intention are key to the growth of entrepreneurship.

CO— Roadmap Roundtable: Building a Brand from Scratch

In this roundtable discussion, branding expert Lara McCulloch of Start Some Shift explains how to identify and build a small business brand people will rave about.