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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
Latest—

Fidelity and Impax Discuss Growing ESG Investment Trend [Interview]

ESG funds — investments based on environmental, social and corporate governance goals — are continuing to grow during the pandemic.

Bevel Maintains Authenticity Among Procter & Gamble Acquisition

How CEO Tristan Walker maintains an authentic connection with consumers as it expands to more than 10,000 retail doors.

CO— Blueprint: Operating a Socially Distant Business

In our seventh installment, the panel offers advice and strategies for businesses that are building social distancing into their plans.

The Importance of Putting People Before Profits in Business

In addition to a focus on profitability, the most successful business owners are the ones who put their people first.

High-Level Women's Professional Network Chief Poised for Growth

Launched in 2019 to encourage in-person networking, the platform’s founders discuss pivoting to virtual events and growing fast.

How to Implement an Employee Brand Ambassador Program

Personal branding expert Talaya Waller offers her best advice to small businesses looking to expand their brand’s reach.

How to Create a Native Advertising Plan for Your Business

Native content is gaining ground as one of the most effective forms of marketing. Here’s how to put this method into practice at your business.

How to Create the Perfect Elevator Pitch

The perfect elevator pitch is clear and concise, and it sells your idea with a compelling narrative. It’s harder than it sounds to craft the perfect pitch.

Franchises That Are Succeeding During the COVID-19 Pandemic

During the coronavirus pandemic, many companies that use a franchising model have seen success despite new challenges around safety and consumer expectations.

Tax Resources for Independent Contractors

The way you handle taxes as a self-employed independent contractor is very different from how employees submit their taxes. Here are some tax resources for independent contractors.