[RSVP Now] Get expert tips for future proofing your business | Sept. 19

by U.S. Chamber of Commerce

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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.

Featured

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Holiday Season Planning

Marketing

The Benefits to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Sales

How to Prepare Your E-Commerce Site for Increased Holiday Traffic

Small business owners can take advantage of the holiday rush this Cyber Monday by preparing their e-commerce websites for increased traffic using this guide.

Holiday Sales Tips

Sales 6 Ways to Leverage Holiday Sales Days

Marketing 6 Ways to Leverage Holiday Sales Days

Customers 6 Ways to Leverage Holiday Sales Days

Overcoming Challenges

Launch Pad

Experts on Driving Holiday Sales in a Cautious Consumer Environment

In-store experiences, digital tools, and strategic promotions can help drive brand awareness — and consumer spending.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Customers Engagement

Human Resources

6 Inexpensive Ways to Thank Your Customers This Holiday Season

Show your appreciation to customers this holiday season by offering free gifts, special offers, thank-you cards, gift cards, and more.

Holiday Planning

Holiday Trends Your Business Should Know for 2023 and Beyond

Millennials and Gen Z drive self-gifting trend, as AI-personalized shopping tools take flight — underscoring growth opportunities for marketers this holiday selling season.

Latest—

How Online Grocer Thrive Market Did $500 Million in Sales With Its Environmentally Sustainable Operating Model

Co-founder Sasha Siddhartha on building sustainability and social good into its core mission, and tapping new technologies to deliver affordable organic foods to more communities.

By: Deborah Lynn Blumberg

SMB Alcohol-Free Bars

More and more people are ditching alcohol, and these five small businesses are providing non-drinkers with spaces to connect with like-minded individuals.

By: Emily Iverson

Things to Do During Small Business Month to Grow Your Company

Want to scale your business? Achieve your goals with these core growth strategies and activities.

By: Danielle Fallon-O'Leary

Best Applicant Tracking Systems for Small Business Recruiting

Managing the hiring and interviewing process is time-consuming. You can attract more candidates and improve internal workflows with the right ATS software.

By: Jessica Elliott

Experts on the Success of the Stanley Tumbler: What Businesses Can Learn From the Sales Phenomenon

How a 113-year-old water bottle brand with working-class roots became millennials’ ‘quiet luxury’ must-have item, and drove up sales tenfold to $750 million — serving up actionable insights for SMBs.

By: Barbara Thau

AI Tools for Better Customer Service

Discover top artificial intelligence tools and features to improve your business’s customer service experience, from conversational chatbots to data analytics.

By: Kaytlyn Smith

Sources of Customer Data

Here’s how to find first- and second-party data and leverage it to grow your business.

By: Emily Heaslip

How to Protect Your Customer Data

While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.

By: Emily Heaslip

How to Guide Teams Through AI Adoption

Here’s how to optimize AI use among your team, from training employees on AI tools to setting usage frameworks and encouraging experimentation.

By: Miranda Fraraccio

Why Your Small Business Should Partner With a University

Discover how higher ed–employer partnerships can reshape recruitment and retention for small businesses, fostering a more skilled and adaptable workforce.

By: Miranda Fraraccio

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Washington, DC 20062

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