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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
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Business Funding Strategies Explained by Experts

Can't decide how to fund your business? Four experts share their insights.

Secret Deodorant Marketing Campaign Tackles Female Equality

How the Procter & Gamble brand is spotlighting women fighting the ‘mental sweat’ of gender inequities — and winning — to differentiate in the ‘super crowded,’ $3 billion U.S. antiperspirant business.

Updating Your Business Plan: A Guide for Growing Businesses

Your business plan is a living document that should always reflect your current position. Here is how to refresh and refine your plan during each stage of your business.

How to Create a Successful Branding Strategy

Every business needs a branding strategy. Here are five elements that will help you define and successfully launch yours.

Men's Personal Care Market Is Ripe for Disruption

Forecast to reach $166 billion by 2022, the men’s personal care market represents a major opportunity for brands willing to evolve along with their consumers.

Employee Benefits Guide for Small Business

Companies today offer a variety of benefits, including some no-cost and innovative options, making this a great time to consider what you can offer to attract and keep skilled talent.

How to Fire an Employee

Terminating an employee is difficult no matter what the circumstances, but it's important to follow the proper legal steps.

Business Elevator Pitch: How to Perfect Your Pitch and Engage Your Audience

Communications expert and speaking coach Neil Gordon offers his top tips on how to make elevator pitches less transactional and more engaging.

Measure Your Digital Marketing Success With These Metrics

Not sure how to measure your digital marketing efforts? Here are some of the best metrics to track and why they matter.

Ritual Taps Into the Health of Multi-Generational Customers

The DTC brand founder and CEO Katarina Schneider on leveraging consumer education and technology to scale the millennial-geared supplement brand.