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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.

Featured

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Holiday Season Planning

Marketing

The Benefits to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Sales

How to Prepare Your E-Commerce Site for Increased Holiday Traffic

Small business owners can take advantage of the holiday rush this Cyber Monday by preparing their e-commerce websites for increased traffic using this guide.

Holiday Sales Tips

Sales 6 Ways to Leverage Holiday Sales Days
Marketing 6 Ways to Leverage Holiday Sales Days
Customers 6 Ways to Leverage Holiday Sales Days

Overcoming Challenges

Launch Pad

Experts on Driving Holiday Sales in a Cautious Consumer Environment

In-store experiences, digital tools, and strategic promotions can help drive brand awareness — and consumer spending.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Customers Engagement

Human Resources

6 Inexpensive Ways to Thank Your Customers This Holiday Season

Show your appreciation to customers this holiday season by offering free gifts, special offers, thank-you cards, gift cards, and more.

Holiday Planning

Holiday Trends Your Business Should Know for 2023 and Beyond

Millennials and Gen Z drive self-gifting trend, as AI-personalized shopping tools take flight — underscoring growth opportunities for marketers this holiday selling season.

Latest—

Tools for Business Exporting
New technology lends its way to a variety of tools designed to help small businesses tackle exporting challenges, such as market identification, language barriers and payment acceptance.
By: CO Staff

How to Raise Money for Your Business Fast
If you find your business in need of quick financing, securing funds from a traditional lender might take too much time. Here are some other ways you can raise money for your business.
By: Sean Peek

5 Ways to Increase Small Business Revenue
With a little shift in perspective, you can find ways to generate more revenue from opportunities that already exist within your business.
By: Kaylee Kolditz

Guide to Google AdWords
If you have patience and a willingness to learn as you go, even a small budget can drive the right customers to your site with Google AdWords.
By: Kaylee Kolditz

Interview With CMO of Pandora Americas
Chief marketing officer Charisse Hughes shares how the global retailer’s new ‘Expressions Store’ encapsulates its brand revamp, strategic shift and relaunch in the U.S. market.
By: Barbara Thau

How to Use Snapchat for Business
Snapchat has the power to help businesses engage with their customers — as long as the business understands and leverages the unique characteristics of the platform.
By: CO Staff

7 Steps to Becoming a Successful Social Entrepreneur
Making a difference is at the heart of being a social entrepreneur, and these steps will help you succeed in your endeavor.
By: CO Staff

TED Talks For Social Entrepreneurs
Social entrepreneurs want to make positive changes within their communities through their for-profit businesses. Here are four inspiring talks that speak to this topic.
By: CO Staff

Online Classes For Aspiring Social Entrepreneurs
Expanding one's entrepreneurial education is a good idea for any business owner, and these four classes — geared towards social entrepreneurs — will help guide you on your way to making a difference.
By: CO Staff

Best Cloud Backup Strategies
In today’s technology-driven business world, more small business owners are choosing to back up their data on the cloud. Here are the best strategies for safe data storage.
By: Sean Peek

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