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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.

Featured

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Holiday Season Planning

Marketing

The Benefits to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Sales

How to Prepare Your E-Commerce Site for Increased Holiday Traffic

Small business owners can take advantage of the holiday rush this Cyber Monday by preparing their e-commerce websites for increased traffic using this guide.

Holiday Sales Tips

Sales 6 Ways to Leverage Holiday Sales Days
Marketing 6 Ways to Leverage Holiday Sales Days
Customers 6 Ways to Leverage Holiday Sales Days

Overcoming Challenges

Launch Pad

Experts on Driving Holiday Sales in a Cautious Consumer Environment

In-store experiences, digital tools, and strategic promotions can help drive brand awareness — and consumer spending.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Customers Engagement

Human Resources

6 Inexpensive Ways to Thank Your Customers This Holiday Season

Show your appreciation to customers this holiday season by offering free gifts, special offers, thank-you cards, gift cards, and more.

Holiday Planning

Holiday Trends Your Business Should Know for 2023 and Beyond

Millennials and Gen Z drive self-gifting trend, as AI-personalized shopping tools take flight — underscoring growth opportunities for marketers this holiday selling season.

Latest—

How to Train a Sales Team
A well-oiled sales team is an integral part of a business's success. Here, four experts weigh in on best training practices.
By: Erik J. Martin

Green Business Ideas
With a bit of creativity, entrepreneurs can satisfy the growing consumer demand for eco-consciousness in the business world.
By: Joyce Walsack

How to Build a Personal Brand
As an entrepreneur, you are the public face of your business. Here's how to build a strong personal brand that shows the human side of your company.
By: Nicole Fallon

5 Essential Email Marketing Features
Most email marketing software comes with a host of useful features to improve your campaigns and their results. These five features that can boost your efforts.
By: Sean Peek

How to Define and Protect Trade Secrets
Does your business have a trade secret that has contributed to its success? Here’s how to identify and protect your trade secrets.
By: Sean Peek

Bumble’s Margarita Mixers Highlight the Brand’s Offline Efforts
How the dating app/social network wooed millennials with interactive mixology events in cities across the country amid the rise of face-to-face experiences from digital brands.
By: Barbara Thau

Best Sales Prospecting Tools
Online platforms have expanded the way companies find and qualify new leads. Whether you’re an e-commerce shop or a service-oriented B2B company, these tools can help you grow.
By: Kaylee Kolditz

Small Business Series: Atlanta
Highlights from our Small Business Series: Atlanta event on June 12, 2019. A review of the day’s key takeaways, valuable moments, and words of advice.
By: CO Staff

Growth Lessons From Successful Startups
Ready to bring your startup to the next level? Here are six lessons from startups that have achieved growth and ongoing success.
By: Elizabeth Peterson

Small Business Positivity Is Looking Up
The Small Business Index, from MetLife and the U.S. Chamber of Commerce, shows small businesses feel good about the U.S. economy.
By: Erik J. Martin

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