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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
Latest—

Rue21 CEO Explains the Benefits of Predictive Analytics

Predictive analytics technology that gathers feedback from customers helps the fashion retailer select and price products before they hit the stores.

How to Market Your Business on Twitter

Boosting sales and increasing customer engagement are just two of the many available benefits that come along with marketing your business on Twitter.

Top 3 Hiring Trends to Watch

The landscape for hiring is evolving, from an increased transparency in interviews to candidates relying on company reviews.

Pop-up Retail 'Trend' Is Now a Mainstream Marketing Strategy

Pop-up retail has been trending as a result of business owners looking to test new concepts, sites, markets and products in a low-risk, low-cost way.

Here's How Madison Reed Is Disrupting the Haircare Industry

With a new Ulta deal, Madison Reed founder Amy Errett continues to capitalize on the haircare market by focusing on the ‘why’ instead of the ‘what.’

3 Employee Benefits Trends You Need to Know About

A strong benefits package is one of the best ways to keep your employees engaged. Here are three benefits you should consider offering to attract qualified candidates.

How to Write an Executive Summary for Your Business Plan

An executive summary should include a concise overview of your business and pique the interest of readers.

How to Create a Profit and Loss Statement

A profit and loss statement, also known as an income statement, identifies a business’s revenue and expenses. Here’s how to create one for your business.

Top 3 Ways to Improve Your Small Business Accounting

Keeping track of expenses doesn't always require a professional accountant. Three experts weigh in on best practices for small business accounting.

How to Create a Stockholders’ Equity Statement

A stockholders’ equity statement is a financial document that illustrates the changes in value to a shareholder’s ownership in a company.