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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.

Featured

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Holiday Season Planning

Marketing

The Benefits to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Sales

How to Prepare Your E-Commerce Site for Increased Holiday Traffic

Small business owners can take advantage of the holiday rush this Cyber Monday by preparing their e-commerce websites for increased traffic using this guide.

Holiday Sales Tips

Sales 6 Ways to Leverage Holiday Sales Days
Marketing 6 Ways to Leverage Holiday Sales Days
Customers 6 Ways to Leverage Holiday Sales Days

Overcoming Challenges

Launch Pad

Experts on Driving Holiday Sales in a Cautious Consumer Environment

In-store experiences, digital tools, and strategic promotions can help drive brand awareness — and consumer spending.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Customers Engagement

Human Resources

6 Inexpensive Ways to Thank Your Customers This Holiday Season

Show your appreciation to customers this holiday season by offering free gifts, special offers, thank-you cards, gift cards, and more.

Holiday Planning

Holiday Trends Your Business Should Know for 2023 and Beyond

Millennials and Gen Z drive self-gifting trend, as AI-personalized shopping tools take flight — underscoring growth opportunities for marketers this holiday selling season.

Latest—

Amazon Study of Digital Improvements in Rural America
The findings of a recent report conducted by the U.S. Chamber of Commerce in partnership with Amazon display how improving the digital space in rural America can generate economic benefits.
By: CO Staff

‘Clienteling’ Allows Luxury Brand Shinola to Scale White Glove Service
Alex Drinker, Shinola's vice president of marketing, explains how personalization technology is tracking the customer path to purchase.
By: Mark Hamstra

Handling a Sexual Harassment Complaint
Creating a sexual harassment policy is only the first step in the process. There are several steps that must be taken to properly handle an actual complaint.
By: Erik J. Martin

Best Job Interview Questions
Interviews are stressful—not only for the employee, but for the employer, too. Here are some of the best tactics that you, as the employer, can take when interviewing for new talent.
By: Erik J. Martin

Best Hiring Strategies to Attract Top Talent
‘Help Wanted’ ads aren’t cutting it anymore. To attract top talent, you need to get creative about finding new employees.
By: Erik J. Martin

Employee Benefits for Millennials
Keeping millennials on board and engaged in their jobs means offering the right perks and incentives.
By: Denise Power

How to Create a Cash Flow Statement to Keep Track of Your Business Finances
Learning how to use and create a well-organized cash flow statement is essential to the financial health of your business.
By: Sean Peek

6 Essential Steps to Creating a Social Media Marketing Strategy
With an effective social media marketing funnel, small businesses increase brand awareness and drive site visits. Learn how to craft your blueprint and leverage technology.
By: Jessica Elliott

Struggling to Hire? Good Recruiting Takes Creativity and Commitment
We asked the experts for their best employee recruiting strategies. Their advice is to invest in finding the right person the first time.
By: Erik J. Martin

PR Without the Price Tag: How to Promote Your Business on a Budget
Promoting your brand is vital to any business, but good PR doesn’t always have to come with a hefty cost.
By: Sean Peek

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