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Small Business Holiday Guide

Your guide to small business success this holiday season.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2023 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.

Featured

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Holiday Season Planning

Marketing

The Benefits to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Sales

How to Prepare Your E-Commerce Site for Increased Holiday Traffic

Small business owners can take advantage of the holiday rush this Cyber Monday by preparing their e-commerce websites for increased traffic using this guide.

Holiday Sales Tips

Sales 6 Ways to Leverage Holiday Sales Days
Marketing 6 Ways to Leverage Holiday Sales Days
Customers 6 Ways to Leverage Holiday Sales Days

Overcoming Challenges

Launch Pad

Experts on Driving Holiday Sales in a Cautious Consumer Environment

In-store experiences, digital tools, and strategic promotions can help drive brand awareness — and consumer spending.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Customers Engagement

Human Resources

6 Inexpensive Ways to Thank Your Customers This Holiday Season

Show your appreciation to customers this holiday season by offering free gifts, special offers, thank-you cards, gift cards, and more.

Holiday Planning

Holiday Trends Your Business Should Know for 2023 and Beyond

Millennials and Gen Z drive self-gifting trend, as AI-personalized shopping tools take flight — underscoring growth opportunities for marketers this holiday selling season.

Latest—

A Guide to Future-Proofing Digital Assets
Small business owners should future-proof their digital assets to ensure future success and longevity. Here’s how to get started.
By: Miranda Fraraccio

The Cons of Unconventional Business Names
If you're considering a nontraditional or unusual spelling for your business's name, you might want to think twice.
By: Anna Baluch

The Psychology of Payment Methods
A new study suggests that psychological needs play a part in customers' choices of payment method.
By: Anna Baluch

Best AI Tools for Product Descriptions
These AI product description generators help you save time, create text that boosts sales, and improve your SEO results.
By: Emily Heaslip

PepsiCo’s SVP Discusses His Mentor
Chris Kuechenmeister explains how his mentor not only heightened his awareness of diversity and inclusion, but also schooled him on bringing ‘humanity, empathy, and vulnerability’ to business.
By: Bruce Horovitz

How to Keep Remote Businesses Creative
Learn essential strategies to fuel business success with innovation, and discover how to nurture creativity in a remote work setting.
By: Danielle Fallon-O'Leary

Customer Service Strategies That Boost Sales
Happy customers are more likely to spend more money with your business. Follow these customer service tactics to improve satisfaction, loyalty, and revenue.
By: Nicole Fallon

How to Outsource Employee Training
Discover the pros and cons of outsourcing your employee training, as well as tips for setting up an outsourced employee training program.
By: Danielle Fallon-O'Leary

Determine Your Cyber Risk Score
A cyberscore is an assessment of a company’s cyber security risk. Learn more about the importance of a cyberscore and how it can be improved.
By: Danielle Fallon-O'Leary

An Entrepreneur's Guide to Outsourcing
If you’re a small business owner who’s feeling overwhelmed, here’s why you should consider outsourcing some of your business’s tasks.
By: Miranda Fraraccio

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