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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Do Small Businesses Need Life Insurance?
Life insurance protects your small business if you die. Learn more about the different types you can choose from.
By: Jamie Johnson

Direct vs. Indirect Costs: Key Differences and Examples
Knowing the difference between direct and indirect costs is important for pricing, taxes, and financial health. See how these expenses differ and why it matters.
By: Jessica Elliott

Trend Forecasters on the Consumer Trends Impacting Business
Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.
By: Denise Purcell

How Milani Cosmetics Tapped Sports to Vault into Beauty’s Big Leagues
For the disruptor brand, high-wattage marketing collaborations with female athletes and influencers proved a case study in engaging shoppers and gaining market share.
By: Faye Brookman

Small Businesses to Love This Valentine’s Day
There are so many ways to express “I love you” in a gift, and these small businesses present some unique and sentimental options.
By: Danielle Fallon-O'Leary

Small Business Update With Neil Bradley: January 2025
Discover updates on tax and regulatory changes, workforce shortages, tariffs, and the growing role of AI, and how your small business can adapt and thrive in 2025.
By: CO Staff

How Retailers Are Tapping AI to Mitigate the High Cost of Product Returns
Technology is helping merchants cut costs by helping customers make more informed purchasing decisions, identifying “trusted buyers,” streamlining logistics, and minimizing fraud.
By: Mark Hamstra

How to Combat Imposter Syndrome and Build Resilience
In this edition of “Ask the Board,” Shonali Paul, Founder of Paul John Indian Caffeine Company, shares her tips on how to combat imposter syndrome.
By: Anna Baluch

Out-of-the-Box Business Strategies for Entrepreneurs
In this edition of “Ask the Board,” Lonnie McGowen, a Franchisee of IMAGE Studios, shares unique business strategies that can steer your small business toward unparalleled growth and success.
By: Anna Baluch

How Fancypants Baking Co. Has Thrived Sustainably for Two Decades
Here's how this zero-waste bakery has grown and adapted over the last 20 years.
By: Danielle Fallon-O'Leary

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