WATCH THE REPLAY:2025 Customer Trends Every Small Business Should Know
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Ready. Set. Scale. 2025 Customer Trends Every Small Business Should Know
Small business experts highlight consumer trends that made their impact in 2024 and share insights into the key trends expected to shape 2025.
By: CO Staff

Holiday Shopping Marketing Trends Predict 2025 Retail Trends
Consumers shifted where and how they shopped this holiday season, sending clear messages about what businesses should focus on going forward.
By: Joan Verdon

Big Hiring Trends for 2025
AI, skills hiring, and employee value propositions are all key hiring trends to know in 2025.
By: Emily Heaslip

Experts Share Proven Ways to Fight Retail Theft This Holiday Season
Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.
By: Mark Hamstra

Create a Sense of Community in Your Business
In this edition of "Ask the Board," we asked Mark Van Wye, CEO of Zoom Room, a dog training service company, to share his tips on how to foster a sense of community in your business venture.
By: Anna Baluch

Best Practices for an Inclusive Business Culture
In this edition of “Ask the Board,” we asked Don Padilla and Eric Abbe, brothers and franchisees behind Blo Blow Dry Bar in Porter Ranch, California, to share their tips on how to become an inclusive small business.
By: Anna Baluch

What Amazon is Doing To Help Small Business Sellers During the Holiday Season
The online giant’s new AI-powered tools produce marketing content and analyze sales data, enabling SMBs to use its supply chain and e-commerce tools anywhere they sell products.
By: Joan Verdon

Tax Season Planning You Should Be Doing Now
Assess your year-end tax strategies by reviewing current IRS guidance. Here are the details you need to know.
By: Danielle Fallon-O'Leary

Best HRIS for Small Business: Compare Top HR Software
See how these popular human resource information systems (HRIS) for small companies streamline benefits, payroll, and core human resources workflows.
By: Jessica Elliott

How a Former Waitress Built the Solidcore Fitness Chain and Made $100 Million
Against all odds, Anne Mahlum launched and grew one of the fastest-growing Pilates fitness chains in America thanks to her leadership acumen.
By: Lori Ioannou

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