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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend
After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.
By: Deborah Lynn Blumberg

How to Learn AI Tools
Learning how to navigate AI tools can feel overwhelming, but all it takes is a little time and curiosity. Here are strategies to help you get started.
By: Jamie Johnson

How to Create an Employee Training Program
Employee training should help further your employees’ professional goals and your top business priorities simultaneously.
By: Emily Heaslip

Small Business Day 2025 CO—100 Panel on Growth and Success
Three CO— 100 Honorees explain how they’ve disrupted their industries, built loyal customer bases, and navigated challenges during a live panel at Small Business Day 2025.
By: Miranda Fraraccio

Small Business Day 2025: Growth Insights from Tuckernuck CEO
Jocelyn Gailliot, Co-Founder and CEO of apparel boutique Tuckernuck, shares the brand’s journey from a bootstrapped e-commerce startup to a profitable omnichannel retailer.
By: Danielle Fallon-O'Leary

Small Business Day 2025: Small Business Update
During Small Business Day 2025, Neil Bradley of the U.S. Chamber of Commerce discusses how issues like tariffs, the economy, and immigration are impacting small businesses.
By: Nicole Fallon

Gen Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
By: Faye Brookman

How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
By: Joan Verdon

Restaurant vs. Retail POS Systems
Explore the differences between restaurant and retail POS systems for small businesses.
By: Jessica Elliott

Small Businesses Serving up Pickleball Products
Limited variety in the market and dull, utilitarian product design led these five small businesses to give pickleball gear a bit more personality.
By: Emily Iverson

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