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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Sign Up for Small Business Saturday
Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.
By: Danielle Fallon-O'Leary

Tax Credits Small Businesses Don't Know They Qualify For
Explore these commonly missed tax credits to see if there are opportunities to lower the tax burden at your small business.
By: Kaytlyn Smith

How to Prepare Your Small Business for Black Friday
Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.
By: Kaytlyn Smith

Giving Tuesday Ideas for Small Businesses
Giving Tuesday comes around once a year, but here are ways your small business can participate during the holiday season and year-round.
By: Miranda Fraraccio

How to Plan a Pop-Up Shop
Follow this guide to learn what it takes to open a pop-up shop and create a unique shopping experience.
By: Emily Heaslip

How to Calculate Year-End Bonuses for SMB Employees
Review your options for awarding year-end bonuses to your SMB workforce without breaking the bank.
By: Julianna Lopez

Business Lessons From Hallmark Christmas Movies
From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.
By: Kaytlyn Smith

Gig Workers: Tax Considerations & Tips
Gig workers have a few factors to consider in order to ensure they’re meeting their tax requirements and avoiding penalties.
By: Jamie Johnson

How to Switch PEOs
Seamlessly transfer to a new PEO using an exit strategy and PEO transition checklist. Learn why companies leave and the steps for doing so.
By: Jessica Elliott

Is My Business Tax-Exempt?
Could your business qualify for tax-exempt status? Learn what it means to be tax-exempt and how to apply.
By: Miranda Fraraccio

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