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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

How a Nature-Based End-of-Life Startup Is Innovating in the Deathcare Industry
Better Place Forests offers an alternative to traditional cemetery burial, which Americans are increasingly demanding, and is growing via content, key partnerships, and by building a complete set of end-of-life solutions.
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Beauty's Go-To Chemist Shares How He Built His Own Blockbuster Brand in BeautyStat
Without a mammoth marketing budget, Ron Robinson’s startup has become a top performer at Ulta Beauty.
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Small Businesses Selling Budget-Friendly Bridal Gowns
These secondhand bridal salons give shoppers the power to practice environmental consciousness, save money, and give their beloved wedding dresses a second chance.
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What Is an Amazon Business Account?
Amazon Business is a free service companies can use to buy inventory, receive discounts, and take advantage of free shipping.
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Key Solutions Retailers Are Focusing on to Drive Growth This Year
Brands and merchants are heading into the new year worried about prices and making the right decisions about AI adoption.
By: Joan Verdon

Free Grants and Programs for Small Businesses
When you know where to look, help for your small business is there for the taking.
By: CO Staff

Angel Investors Focus Funding on Women-Owned Businesses
Berry tells CO— that backing startups marks her "second act in life."
By: Lori Ioannou

Who Needs a 1099? A Guide to Issuing 1099 Tax Forms
Independent contractors, the IRS, and some state governments need 1099 forms. Learn how to report non-employee compensation.
By: Jamie Johnson

Can Employees Use Their Own Vehicles for Work?
If your employees use a personal vehicle for work, you should take steps to keep them safe and reduce your company’s liability.
By: Jamie Johnson

How to Prepare Your Business for Sale
If you’re preparing to sell your business, follow this step-by-step guide to ensure you receive the proper compensation for all the hard work you've invested in your company.
By: Miranda Fraraccio

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