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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Pricing Markups Explained: Definition and Similar Terms
A pricing markup is not the same as gross profit, and understanding the difference helps you strategically price your product or service effectively.
By: Miranda Fraraccio

Ways to Support Your Local Chamber of Commerce
Here are some ideas for celebrating National Support Your Local Chamber of Commerce Day.
By: Emily Heaslip

PEO vs. HRO: Comparing SMB Solutions
Explore the differences between PEO HR outsourcing and HROs to find the best option for your small business.
By: Jessica Elliott

PEO vs. ASO: Which HR Service Do You Need?
Learn the difference between PEO and ASO HR outsourcing to decide which service benefits your small business more.
By: Jessica Elliott

How to Choose Small Business Insurance
The best small business insurance meets regulatory requirements and professional needs without breaking your budget. Explore policies, costs, and advisory options.
By: Jessica Elliott

Nonprofit, Not-for Profit, and For-Profit Organizations Explained
These terms have different implications for your taxes, corporate governance, and business activities.
By: Miranda Fraraccio

What Is a B Corp? Advantages and Requirements
A B corp is a for-profit corporation recognized by the majority of U.S. states that is driven by both mission and profit.
By: Miranda Fraraccio

PEO vs. EOR: Differences Explained
Knowing the difference between employer of record and professional employer organization services can help you decide which one to use when outsourcing your human resources. Here's what sets them apart.
By: Jessica Elliott

Oura CMO on How a Product Designed to Deliver Hyper-Personalized Health Results Scaled Into Big Retailers Like Target
The wearable tech brand tapped into wellness trends to deliver on growing consumer interest in precision health technology.
By: Jackie Chiquoine

Ready. Set. Scale. Future Proofing Your Business Tech for 2025 and Beyond
Stay on top of evolving tech trends and tools and prepare your business for the future with these expert tips.
By: Nicole Fallon

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