[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Building Your E-Commerce Website From Scratch: A Small Business Guide
Create an online store that delights shoppers with fast-loading pages and seamless checkout experiences. Learn how to pick an e-commerce platform and design a high-converting site.
By: Jessica Elliott

Health & Wellness Perks Employees Love
These tools can help employers offer health and wellness perks that boost engagement, morale, and productivity.
By: Emily Heaslip

Stock Photos and How to Use Them in Marketing
Stock images are an affordable way to make your marketing look professional and engaging.
By: Emily Heaslip

Dynamic Pricing Strategies and Tools
Considering implementing dynamic pricing in your business? Explore the pros and cons of dynamic pricing, and learn about tools available on the market to help.
By: Miranda Fraraccio

5 Small Independent Nurseries Growing Their Businesses
These five small businesses aim to bolster plant ownership and teach best gardening practices.
By: Emily Iverson

Conagra’s EVP on How His Mentor’s ‘Refuse to Lose’ Outlook Has Influenced His Own Upbeat Leadership Style
Jon Harris details how the mentor he’s worked with at three different companies influences his optimistic management style at the food giant, whose brands include Duncan Hines and Birds Eye.
By: Bruce Horovitz

Setting Up an E-Commerce Business: A Comprehensive Guide
Startups and existing brands maximize sales through online channels. Explore e-commerce examples, costs, and technologies to build your strategy.
By: Jessica Elliott

Want to Improve Your Customer Service? Ask for Feedback
In this edition of “Ask the Board,” we asked Maria Washington, Co-owner of Tutor Doctor in Evans, Georgia, to share her best advice on how to take your customer service efforts to new heights.
By: Anna Baluch

Expert Advice on the Path to Franchise Ownership
In this edition of “Ask the Board,” we asked Henry Wall, a Multi-owner of Re-Bath, a bathroom remodeling franchise, to share his best advice on how to navigate from an entry-level career to ownership.
By: Anna Baluch

How to Organize a Hybrid Event on a Budget
Hybrid events can help small businesses build connections and reach a wider audience. Here’s how to make the most of your event without breaking the bank.
By: Danielle Fallon-O'Leary

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Washington, DC 20062

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