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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Grow Your SMB With Walmart Business
Walmart Business gives your business significant savings on business purchases, free shipping, local delivery, e-commerce support, and other perks to help you grow.
By: CO Staff

The Opportunities (and Challenges) Weight-Loss Drugs Hold for Brands Selling Everything From Food and Fitness to Fashion
Brands from Noom to Nestlé lean into shifting consumer habits with rollouts like curated fitness programs and smaller-sized meals, as peoples’ use of GLP-1 weight loss drugs takes off.
By: Deborah Lynn Blumberg

Defining Roles and Responsibilities in a Family Business
It takes many different roles and responsibilities to run a successful business. Learn how to define these roles in your organization.
By: Jamie Johnson

How to Apply for a Business Grant
Funding your startup can be a challenge. Applying for a grant can take time but may give you that boost you need to launch or sustain your business.
By: Emily Heaslip

How to Create an Internal Communications Strategy
Many businesses forego an internal communications strategy, which can result in a poor company culture. Find out why you need an internal communications plan and learn how to implement it.
By: Emily Heaslip

How to Get Funding for Your Inventions
Are you ready to get paid for invention ideas or bring your design to market? Explore key considerations and seven financing methods.
By: Jamie Johnson

What Is a General Partnership?
A general partnership is a business entity made of two or more partners who agree to establish and run a business.
By: Emily Heaslip

Writing a Business Partnership Agreement
Deciding to go into business with a partner is an extremely important decision. Here are some tips for approaching and creating your partnership agreement.
By: Emily Heaslip

Business Certifications: Small Business Guide
Obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.
By: Kaytlyn Smith

How to Register a Nonprofit
Learn the six steps you need to take to register a nonprofit and receive tax-exempt status.
By: Emily Heaslip

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