RSVP! A Masterclass in Thriving Through Change — 2/27 @ 12PM ET
by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
  • Product Guides

    Let us help your business find the best tools and solutions to thrive and grow.

    Product Guides
Subscribe to our Newsletter Attend an Event About Us

Looking for your local chamber?

Chamber Finder

Interested in partnering with us?

Media Kit
CO- logo

Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

How to Calculate Cost of Equity
When investing in a business project or opportunity, you need to see a return worth the risk. Learn how the cost of equity influences your decision.
By: Emily Heaslip

How to Write an Investor Agreement
Are you in need of working capital? Taking on investors can solve cash flow issues and free up resources.
By: Emily Heaslip

How to Build a Vibrant Pinterest Following That Drives Sales
Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work for you.
By: Emily Heaslip

Don't Put All Your Eggs in One Basket: How to Diversify Your Income Streams
In this edition of "Ask the Board," we asked Genevieve Santos-Bann, Founder of 360 Beauty Maven Consulting and an NFTE graduate, to share her insights on how small business owners can diversify their income streams.
By: Anna Baluch

Soft Skills of Successful Entrepreneurs
Entrepreneurs benefit from a mix of innate skills like emotional intelligence and empathy plus leadership, communication, and other learnable skills.
By: Emily Heaslip

How Tiny Drumsticks Pioneered NYC's Shared Kitchen Industry
Tiny Drumsticks is a 2024 CO—100 Top Honoree in the Enduring Business category. Here's how this unique shared kitchen has thrived over the last decade.
By: Miranda Fraraccio

How a 'Personal Board of Directors' Nudged His Rise From a Dirt Road in Mississippi to Top LinkedIn Exec
Great careers are a team sport, you can't play solo, says Andrew McCaskill. Here, the self-described "Black Guy in Marketing" shares his mentors' best professional advice.
By: Poornima Apte

Small Businesses Offering Unique Holiday Gifts
Choosing the perfect gift for someone can be a challenge, but these small businesses offer some unusual options that may make that easier.
By: Emily Iverson

Top AI Tools for Business Plan Writing
These tools use artificial intelligence to generate full business plans you can take to investors.
By: Emily Heaslip

Movies Featuring Small Businesses
Startups, small businesses, and entrepreneurs take center stage in these silver screen hits.
By: Danielle Fallon-O'Leary

By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More