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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Offer Health Insurance Using a PEO
Professional Employer Organization (PEO) health insurance benefits help small businesses offer medical coverage without administrative headaches. Explore PEO healthcare rates and options.
By: Jessica Elliott

How to Accept ACH Payments From Customers
ACH payment acceptance saves small businesses money while improving customer experiences. Here’s what you need to know for ACH payment processing.
By: Jessica Elliott

What Is Virtualization?
Virtualization isn’t new technology, but it’s getting new attention from businesses seeking to optimize their existing resources.
By: Emily Heaslip

How to Diversify Revenue Streams in Your Business
In this edition of “Ask the Board,” we asked Audrey Ryder, Franchise Owner of three YogaSix studios in San Francisco, to share her best advice on how to diversify revenue streams in your business.
By: Anna Baluch

How to Elevate Brand Identity
In this edition of “Ask the Board,” we asked Stephanie Johnson, Vice President of Marketing for AlphaGraphics, to provide tips on how entrepreneurs and small business owners can enhance their brands.
By: Anna Baluch

What Is Production Enjoyment and Why Should Your Small Business Use It in Marketing?
A new study explores how the idea of production enjoyment can impact your marketing and pricing strategies to fuel profitability.
By: Emily Heaslip

How to Find Keywords for Better SEO
Finding the right keywords requires assessing user intent, relevance, search volume, and a range of other factors.
By: Emily Heaslip

Tips for Doing Business With the Federal Government
In this edition of “Ask the Board,” we asked Sacha Walton, CEO at SWI Management Group, a business coaching company, to provide tips on how to win business with the federal government.
By: Anna Baluch

How to Thrive Without the Constraints of Brick-and-Mortar Locations
In this edition of “Ask the Board,” we asked Josh York, Founder and CEO of GYMGUYZ, the world’s largest in-home and on-site personal training franchise, to explain how to enjoy small business success without physical locations.
By: Anna Baluch

Form an Advisory Board and Add Value to Your Business
In this edition of “Ask the Board,” we asked Bob Manley, Co-founder of America’s Top Small Business Honoree Hermit Woods Winery & Eatery, to share the benefits of an advisory board.
By: Anna Baluch

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