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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

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Demand for Restaurant-Style Meals at Home Drives Grocery Opportunities
Supermarkets are elevating their food offerings to replicate outside dining experiences, including via full-service, in-store restaurants, executives told CO—.
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Small Business Fall Tax Tasks to Plan For
Get your small business ahead of the tax season this year by completing these essential fall tax tasks and staying aware of upcoming deadlines.
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Back-to-School Marketing Ideas for Small Businesses
Boost your sales and revenue with these A+ marketing tactics.
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How Popband Rebuilt It's Beauty and Self-Care Brand
When competitors copied her hair tie innovation, Louisa Booth shifted her business model to self-care. Her new brand, Popmask, is now in 35,000 retail doors from CVS to Nordstrom.
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Mastercard’s SVP On the Mentor Who Taught Her Lifelong Leadership Skills
Salah Goss explains how her mentor taught her to lift folks on her shoulder, then how to keep them steady for years to come.
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How to Register a New Business
Before officially launching your startup, you'll likely need to register your business with various entities. Here's everything you need to know.
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A C-Suite Exec's Approach to Leadership
In this edition of "Ask the Board," we asked Shane Evans, Co-Founder and CEO of Massage Heights, a leading massage and wellness franchise, to share her leadership tips.
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3 Factors Driving Small Business Optimism in Q2 2024
The Q2 2024 Small Business Index shows small business owner confidence is at its highest post-pandemic level, thanks to growth expectations and artificial intelligence adoption.
By: Kaytlyn Smith

Kiehl’s Executive on How Partnering With Amazon Keeps the 173-Year-Old Company Fresh
General Manager John Reed on being the latest premium brand to embrace the online giant — which is edging toward becoming the nation’s top beauty seller —to woo new customers.
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