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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Free Small Business Resources for Entrepreneurs
Many organizations provide support and online tools for small business owners and employees. Take advantage of these free resources during Small Business Month and throughout the year.
By: Miranda Fraraccio

How to Grow Your Company During Small Business Month
Want to scale your business? Achieve your goals with these core growth strategies and activities.
By: Nicole Fallon

Best Phone Systems for Small Businesses
Compare the top small business VoIP solutions and unified communications platforms using this in-depth guide on phone service features, pricing, and more.
By: Jessica Elliott

Can a Business Owner Collect Unemployment?
There are unemployment benefits available to business owners, but the criteria for qualifying varies by state.
By: Emily Heaslip

Best Job Posting Sites for Small Businesses
Try advertising on these eight job platforms to find qualified candidates near you.
By: Emily Heaslip

Small Business Month Events to Register for Now
Focus on your business by participating in virtual workshops and webinars in May.
By: Danielle Fallon-O'Leary

Small Business Tariff Update: What to Know Now
U.S. Chamber of Commerce experts share the latest on trade tariffs and what small businesses should know.
By: Nicole Fallon

C-Suite to Main Street: Small Business Day 2025 Toolkit
Join us in spreading the word about this unique opportunity to connect with industry leaders on May 1!
By: CO Staff

How Plantega Quadrupled Locations in 3 Years by Bringing Plant-Based Deli Classics to the Masses
Founder and CEO Nil Zacharias incorporates turnkey plant-based menus in NYC bodegas to help grow product awareness and consumer access to this $8.1 billion segment of the U.S. food industry.
By: Denise Purcell

Small Businesses Passionate About Escape Rooms
These family-owned businesses took family game night to a new level so that friends and families could connect over a shared goal: escaping the room.
By: Emily Iverson

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