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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Tax Deductions for Small Businesses
From startup expenses to business insurance, here are some deductions you may be able to claim on your business tax return.
By: Danielle Fallon-O'Leary

Digital Shelf Labels Light Up Big and Small Retailers' Bottom Lines
Technology facilitates faster price changes and aids online order pickers for merchants ranging from mega-retailer Walmart to local Tennessee grocery Tate Family Foods.
By: Mark Hamstra

Debunking Startup Myths With the Founders of AppArmor
Defying conventional wisdom, the Sinkinson brothers built AppArmor, a SaaS public safety mobile app company, by bootstrapping and focusing on empathetic leadership to boost profitability.
By: Lori Ioannou

Credit Card Processing Scams and Fraud
Learn how to recognize a merchant services scam and prevent payment fraud while protecting your business and customers.
By: Jessica Elliott

Home Office Tax Deductions for Home-Based Workers
Many people don't realize they are eligible for home office tax deductions. If you're self-employed, find out if you're eligible for these tax breaks.
By: Miranda Fraraccio

A Guide to Tax Deductions for Home-Based Businesses
Learn which of your home expenses may be tax deductible, how to claim those deductions, and what you can do year-round to optimize tax season.
By: Miranda Fraraccio

Seasonal Business Taxes: Guide for Business Owners
Seasonal businesses have fluctuating incomes but are responsible for paying taxes like any other business.
By: Jamie Johnson

How AI Can Help Small Businesses Prepare for Tax Season
Discover the benefits and limitations of artificial intelligence-powered tax preparation plus shortcuts and prompts you can leverage.
By: Danielle Fallon-O'Leary

How to Create an Employee Handbook
Learn the benefits of having an employee handbook, what information you should include for employees, and find easy-to-use templates.
By: Kaytlyn Smith

Lovesac’s Founder on How Its ‘Designed for Life’ Philosophy Will Fuel Growth
The furniture company that won big with its ‘Sactional’ couches is betting its ‘buy better, buy less’ message will make it a billion-dollar brand.
By: Joan Verdon

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