[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Get to Know Your Following Better
The makeup of your social media followers may change as your account gains traction. Here's how to check in and get to know your followers better.
By: Emily Heaslip

How to Create a Marketing Budget for Your Business
Your business goals, industry, and customers will determine your marketing budget.
By: Jamie Johnson

Marketing Tools for Influencers
These marketing tools can help influencers sign more clients and monetize their social media channels.
By: Emily Heaslip

How Black Wolf Nation Landed Its Men’s Grooming Products in National Chains and Surpassed $35 Million in Annual Revenue
Brothers and lifelong entrepreneurs Sam and Alex Lewkowict on bringing more men into the world of high-quality grooming products with their solutions-focused approach.
By: Deborah Lynn Blumberg

This Scaling Digital Sports Startup Is Disrupting the Way Athletes and Fans Interact
Lockerverse is creating a new kind of fandom-fueled community hub that aims to help athletes monetize their personal brands on their own terms.
By: Jackie Chiquoine

Small Business Sustainability Tips and Strategies
Ducoterra, which uses a zero-waste manufacturing process to make its infrared heating panels, shares its proven strategies for small business sustainability.
By: CO Staff

Marimekko CEO on How the Finnish Design House Is Betting on Its 73-Year-Old ‘Anti-Fashion’ Ethos to Win Over Nex-Gen U.S. Consumers
The global brand is tapping influencers, a Nordstrom deal, and its first-ever denim line to woo millennials and Gen Z — who happen to share its brand values, Tiina Alahuhta-Kasko says.
By: Barbara Thau

How to Increase Foot Traffic in Your Restaurant
In this edition of “Ask the Board,” we asked Dawn Urrutia, owner of Georgia's Sweet Potato Pie Company, to share her best advice on how to increase foot traffic in your restaurant.
By: Anna Baluch

Cost-Cutting Tools For Small Businesses
These inexpensive business tools offer the functionality you need without the high costs.
By: Jamie Johnson

Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
By: Emily Heaslip

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