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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Balancing Motherhood and Entrepreneurship
In this edition of “Ask the Board,” we asked Kate Assaraf, mother and Founder of Dip, to provide tips on how to strike a balance between motherhood and entrepreneurship.
By: Anna Baluch

Guide to SBA Loans
Funding is a top challenge for many entrepreneurs. The U.S. Small Business Administration offers special financial solutions for eligible small business owners.
By: Danielle Fallon-O'Leary

A Small Business Guide to Implementing AI
Here's how small business owners can effectively implement artificial intelligence into their workflows, with practical tools and strategies for success.
By: Miranda Fraraccio

Retail Success for Eczema-Friendly Kids Clothing Bellabu Bear
Keeping abreast of social media and tech trends has paid off for Tamara and husband Talal Kaakani’s bamboo pajama brand: Sales surged more than 2,800% in four years.
By: Poornima Apte

Business Succession Plan Tips for the Restaurant Industry
In this edition of “Ask the Board,” we asked Robin Gagnon, Co-Founder and CEO of We Sell Restaurants, to provide tips on how restaurants can provide succession plans.
By: Anna Baluch

Guide to Sole Proprietorships
A sole proprietorship is the most common U.S. legal business structure, with minimal startup costs and various tax perks.
By: Emily Heaslip

How to Choose Between a Sole Proprietorship and an LLC
If you're starting a business, a sole proprietorship and a limited liability company are two popular business structures to consider. Here's how to weigh the pros and cons of each option.
By: Emily Heaslip

What Is a Bridge Loan, and Is It Right for My Business?
Like a consumer payday loan, a business bridge loan can help you get cash fast to meet urgent expenses. Here’s what it is and when it’s wise to get one.
By: Danielle Fallon-O'Leary

Resources for Hispanic- and Latino-Owned Businesses
Hispanic- and Latino-owned companies play a crucial role in U.S. commerce. To sustain their growth, here are 13 organizations that offer support.
By: Danielle Fallon-O'Leary

Funding Options for Veteran-Owned Businesses
Whether you’re seeking a small business loan or a grant that comes with mentorship and business development, these funding options are designed specifically for military veterans.
By: Danielle Fallon-O'Leary

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