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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Everything You Should Know About Tax Form 1099-K
Learn about the basics of Form 1099-K, changes to the reporting threshold, and what this means for your business.
By: Kaytlyn Smith

Tax Record Retention: What Documents Should You Keep?
How long should you store tax returns, statements, and supporting documents? Learn about the IRS records retention requirements.
By: Jamie Johnson

Tariffs on Imports Rocking Small Businesses as They Scramble to Adapt
Business owners say tariffs will impact their ability to grow and hire and are already making them less profitable.
By: Jeanette Mulvey

Goal Setting for Entrepreneurs
In this edition of "Ask the Board," we feature Mary Sirois, Founder of N-2 Water. Sirois discusses how to set realistic goals and benchmarks for your new business.
By: Anna Baluch

How to Run Multiple Businesses
In this edition of "Ask the Board," we feature Colleen Jamieson, the founder of two successful yet very different businesses, who shares her secrets to success.
By: Anna Baluch

How to Avoid Change Fatigue
In this edition of “Ask the Board,” we feature Lauren Buckley, Strategy Principal and Founder of The Hush Collaborative, to share her tips on how entrepreneurs can embrace change.
By: Anna Baluch

Tips on Targeting High-Profile Customers
In this edition of “Ask the Board,” we feature Gina Kuyers and Margot Adams, Co-founders of Luxeire, a luxury womenswear brand, to discuss how to reach high-profile customers.
By: Anna Baluch

How One Entrepreneur Turned a Hobby into a Successful Business
In this edition of “Ask the Board,” we feature Stephanie Martin, Co-founder of Thorum, a thriving jewelry company, to share her tips on how to build a successful business based on something you enjoy.
By: Anna Baluch

How to Bootstrap Your Startup
In this edition of "Ask the Board," we feature Aaron Davidson, Chief Executive Officer of the Cronometer nutrition app, to share his tips on how to steer your startup toward success without involving external investors.
By: Anna Baluch

Small Businesses Celebrating St. Patrick's Day
Whether Irish-owned or simply inspired by the Emerald Isle, these small businesses are more than ready for the upcoming Celtic holiday.
By: Leanne Haas

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