[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Back-To-School: 5 Key Lessons for Businesses Based on Shopping Trends
Consumers are more value- and cost-conscious than ever, but they still have enough spending power to reward businesses that know how to reach them.
By: Joan Verdon

LinkedIn Exec on New Tools Designed to Fuel Growth for SMBs and Entrepreneurs
The professional networking platform unveils new ways to both connect with prospective customers and showcase small businesses’ achievements, says Ora Levit, Vice President, Product Management.
By: Joan Verdon

Summer Productivity Tips: How to Keep Motivated All Summer Long
Learn how to avoid the summer slump and stay motivated year-round.
By: Jamie Johnson

Small Business Sales Strategies for Beating Inflation
Inflation is impacting small businesses across the board. Maintain your business's bottom line and keep customers happy with these five inflation-beating deals.
By: Miranda Fraraccio

Opioid Addiction Resources for Employees
The U.S. opioid epidemic may be impacting your workforce. Here are some well-being and addiction-related resources to share with your employees.
By: Danielle Fallon-O'Leary

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing
A recent study shows that consumers take in information differently depending on their device.
By: Emily Heaslip

Manufacturing Partner Terms to Know
These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.
By: Emily Heaslip

Secured Business Loans: The Pros and Cons
Secured business loans require you to have collateral, such as a large business or personal asset. Here are the pros and cons.
By: Emily Heaslip

How Google Is Expanding Its AI Tools to Help Small Businesses Connect With More Customers
Brands now can add images, videos, and reviews to their profile pages, and boost customer engagement with AI-generated immersive ads.
By: Joan Verdon

Ready. Set. Scale. Creative Marketing Tips That Work
Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.
By: Miranda Fraraccio

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