[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
Subscribe to our Newsletter Attend an Event About Us

Looking for your local chamber?

Chamber Finder

Interested in partnering with us?

Media Kit
CO- logo

Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Brands Building Wellness into Marketing Plans
The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.
By: Barbara Thau

How to Become a Great Mentor
From honing your listening skills to providing encouragement, there are many ways to train yourself to become a valuable and effective mentor.
By: Miranda Fraraccio

Building Buzz for Your Small Business Product
Trying to generate buzz around your small business product? Strategic preannouncement marketing is the key to a successful launch.
By: Miranda Fraraccio

How to Choose the Right Applicant Tracking Software for Your Business
Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.
By: Jessica Elliott

How Applicant Tracking Software Can Help Your Business
Explore eight benefits of using an ATS for recruiting and hiring.
By: Jessica Elliott

How to Find a Business Mentor
A business mentor can provide the advice and support new entrepreneurs need. Here are six ways to find a business mentor.
By: Rachel Barton

What Is Email Compliance Software?
Email archival and marketing solutions help businesses comply with U.S. and international laws.
By: Jessica Elliott

Do You Need a Business Logo?
Yes, all brands need logos, but the importance of a logo is often overstated. Here's how to approach the logo design process with the right level of expectation.
By: Emily Heaslip

How to Decide When It's Time to Invest in Paid Tech Plans
Ask these questions before investing in any new SaaS platform or tech tool.
By: Emily Heaslip

How Social Media Helped a Home Organization Business Thrive
The mother-daughter duo behind Done & Done Home turned their home organization startup into a multimillion-dollar business with strategic social media promotions.
By: Miranda Fraraccio

By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More

Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

Contact

U.S. Chamber of Commerce
1615 H Street, NW
Washington, DC 20062

Social links

Looking for local chamber?

Chamber Finder

Stay In Touch

Newsletter Sign Up

Interested in partnering with us?

Media Kit
© 2024 CO— by U.S. Chamber of Commerce
CO- logo