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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

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Measuring your website traffic helps you understand your audience and improve your marketing strategies.
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Why ‘Blitzscaling’ May Not Be Good for All Startups
Blitzscaling refers to companies that scale quickly to take market share and outpace the competition. Learn why this may not be the best strategy for your startup.
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AI Tools That Help Apply for Grants
These AI-powered tools take the guesswork out of grant writing and help small businesses put their best foot forward when applying for specialized funding.
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How to Launch Your Small Business Using Social Media
Small businesses shouldn’t wait to reap social media’s benefits. Discover how to build momentum early by leveraging social media before you launch.
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Should You Turn Off Social Media Comments on Your Business Accounts?
It's best to keep the comments turned on, even if someone has negative feedback for your business.
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Inside the Big (Specialty Market) Growth Opportunity in the $88.9 Billion U.S. Coffee Industry
Yes, it’s a drink, but it’s so much more. Consumers are insisting on it. That’s why premium roasts, novel flavors, and immersive settings are driving sales for boutique coffee businesses.
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Why Entrepreneurs Make Good Employees
While some recruiters may be wary of hiring those with entrepreneurial experience, former business owners often make for innovative, resilient employees.
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Small Businesses Producing Top-Notch Camping Gear
Camping and hiking have seen a surge in popularity over the last couple of years, and these small businesses are offering smart solutions and quality gear to enhance each experience.
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Business Loan Costs: How to Calculate and Compare Fees
Before you sign a business loan application, it's important to understand the associated costs, such as origination fees, interest rates, and penalties.
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How to Research Business Ideas
Research your idea thoroughly before dedicating time and resources to developing your concept.
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