[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Future Shop: Retail Innovations That Will Change How Consumers Spend in 2024 and Beyond
A look at tech ranging from scan-and-go checkout and AI-fueled digital ‘humanoid’ assistants to other breakthroughs that experts say will transform the customer experience.
By: Joan Verdon

Internship Program Tips for Small Business Owners
In this edition of “Ask the Board,” we asked Moira Vetter, owner of America’s Top Small Business Honoree the Modo Modo Agency, to share her advice about how to develop a successful internship program.
By: Anna Baluch

Small Independent Chocolatiers in the United States
These small businesses have found their golden ticket to success by following their passion for crafting delicious confections.
By: Danielle Fallon-O'Leary

Must-Have Tools for Digital Nomads
These 10 tools will allow you to work effectively, communicate with your team, and stay safe as a digital nomad.
By: Jamie Johnson

How to Identify and Learn From Your Customer Base
If you’ve never performed a customer base audit, here’s how — and why — you should consider doing so.
By: Emily Heaslip

Business Metrics You Should Analyze Every Year
These five business metrics can give you a holistic view of your business’s annual performance.
By: Emily Heaslip

Best Practices For Building An Online Writing Portfolio
Consider using a website with templates specifically designed for freelance writing portfolios.
By: Emily Heaslip

How to File an Insurance Claim for Your Business
In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.
By: Emily Heaslip

What Is Penetration Testing?
Penetration testing is a best practice for regularly testing your cybersecurity defenses against evolving threats.
By: Emily Heaslip

Strategies for Finding New Customers
Learn the six steps to acquire new customers in less time.
By: Jamie Johnson

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Washington, DC 20062

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