[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing
Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.
By: Emily Heaslip

How To Find Your First Customers
In this edition of “Ask the Board,” we asked Paul Cheek, a tech entrepreneur, educator, software engineer, author, and patented inventor to share his best advice on how to find your first customers.
By: Anna Baluch

What Are Marketing Personas?
Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.
By: Emily Heaslip

How to Delegate Tasks to an Outside Vendor
Working with vendors can increase your company’s productivity, but only if you outsource the right things. Here’s how to determine which tasks you should delegate.
By: Jamie Johnson

New Tech Helps J.C. Penney Meet Its Workers’ Financial and Scheduling Needs
Chief Human Resources Officer Andre Joyner on how the retailer’s new employment solutions app boosted supply chain employees’ feelings of empowerment and job satisfaction.
By: Mark Hamstra

The Impact of AI on Business Phone Systems
Discover innovative ways artificial intelligence technologies transform communications and help companies improve customer experiences, productivity, and security.
By: Jessica Elliott

Small Businesses Celebrating Earth Day Every Day
With environmentally focused practices and products made from recycled and recyclable materials, these businesses have built sustainability into their business plan.
By: Miranda Fraraccio

Demand Generation Campaigns: Strategies for Measuring Success
Are you ready to take your inbound marketing strategy to the next level? Learn how to set goals, analyze results, and optimize the marketing funnel.
By: Jessica Elliott

How to Optimize Your Sales Cycle as a Small Business Owner
Competition is fierce, and entrepreneurs can’t afford to waste time on fruitless prospects. Improve your process with these sales optimization tips and strategies.
By: Jessica Elliott

How to Spring Clean Your Business
Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.
By: Emily Heaslip

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