[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Experts on the Success of the Stanley Tumbler: What Businesses Can Learn From the Sales Phenomenon
How a 113-year-old water bottle brand with working-class roots became millennials’ ‘quiet luxury’ must-have item, and drove up sales tenfold to $750 million — serving up actionable insights for SMBs.
By: Barbara Thau

AI Tools for Better Customer Service
Discover top artificial intelligence tools and features to improve your business’s customer service experience, from conversational chatbots to data analytics.
By: Kaytlyn Smith

Sources of Customer Data
Here’s how to find first- and second-party data and leverage it to grow your business.
By: Emily Heaslip

Why Your Small Business Should Partner With a University
Discover how higher ed–employer partnerships can reshape recruitment and retention for small businesses, fostering a more skilled and adaptable workforce.
By: Miranda Fraraccio

How to Protect Your Customer Data
While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.
By: Emily Heaslip

How to Guide Teams Through AI Adoption
Here’s how to optimize AI use among your team, from training employees on AI tools to setting usage frameworks and encouraging experimentation.
By: Miranda Fraraccio

How Real Estate CRM Software Benefits Realtors
Connect with clients and build a thriving real estate firm with a customer relationship management platform. Explore advantages, features, and solutions for realtors.
By: Jessica Elliott

Free Accounting Tools for Small Businesses
Staying on top of your bookkeeping doesn’t have to be expensive or time-consuming. Check out these 10 free accounting tools for your small business.
By: Jessica Elliott

How to Handle a Bad Business Review
Every business has received a negative review at some point. Follow these tips to help turn a negative review into a positive outcome.
By: Danielle Fallon-O'Leary

Choosing the Best E-Commerce Platform for Your Business
Want to sell your products or services online? Attract shoppers to your digital store and provide a seamless checkout with built-in payment processing.
By: Jessica Elliott

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Washington, DC 20062

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