RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

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How fast-casual chains including DIG, CAVA, and Sweetgreen are expanding successfully in suburban markets.
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Common Cybersecurity Standards and Frameworks for Business
Learn which cybersecurity frameworks are best for your small business with these common standards.
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Founder of Menswear Brand UNTUCKit on Taking an Innovative Idea to Profitability and Plans for Future Growth
The 13-year-old company is growing its store footprint and expanding into wholesale.
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Security Strategies for Employee Laptops
Learn how to protect employee laptops with strong passwords, encryption, and other essential strategies for securing sensitive data in the modern workplace.
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Tech Tools for Influencers
These tools help influencers stay organized, work more efficiently, and engage with their audience in unique ways.
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How to Increase Cybersecurity as Your Small Business Grows
Partnerships can increase a small business's risk of a cyberattack. Learn how to improve cybersecurity for your business and manage growth-related threats.
By: Danielle Fallon-O'Leary

Tips for Building a B2B Relationship With a Big Business
A partnership between a small business and a big company requires proper management of the relationship. Here's what small business owners need to know.
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How to Become a Supplier for Large Businesses
Becoming a supplier for a large business is no simple task. Discover six ways to improve your marketability and scale up your business.
By: Lauren Kubiak

Image Permissions: A Small Business Guide
Learn about image copyright law, the importance of obtaining proper permissions, and how to legally use images in your small business marketing.
By: Danielle Fallon-O'Leary

Digital Tools Small Businesses Can Use to Improve Customer Service
These six digital tools will help you provide better service and build customer loyalty.
By: Jamie Johnson

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