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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

A Guide to Tax Deductions for Home-Based Businesses
Learn which of your home expenses may be tax deductible, how to claim those deductions, and what you can do year-round to optimize tax season.
By: Miranda Fraraccio

Seasonal Business Taxes: Guide for Business Owners
Seasonal businesses have fluctuating incomes but are responsible for paying taxes like any other business.
By: Jamie Johnson

How AI Can Help Small Businesses Prepare for Tax Season
Discover the benefits and limitations of artificial intelligence-powered tax preparation plus shortcuts and prompts you can leverage.
By: Danielle Fallon-O'Leary

Lovesac’s Founder on How Its ‘Designed for Life’ Philosophy Will Fuel Growth
The furniture company that won big with its ‘Sactional’ couches is betting its ‘buy better, buy less’ message will make it a billion-dollar brand.
By: Joan Verdon

Small Business Insurance: What Coverage Do You Need?
There are many types of small business insurance available, but what do you really need? Here’s how to choose the best policies and provider for your business.
By: CO Staff

Mushrooms Emerge as Growth Opportunity Across the Grocery Landscape
Startups including Pan's, Meati, and Renude create products that tap into the fungi's healthy attributes amid consumer demand for plant-based food options.
By: Mark Hamstra

When to Get Cybersecurity Insurance for Your SMB
Cybersecurity insurance is becoming a must-have policy for many businesses. Here’s when to invest in coverage and how to choose the right provider.
By: CO Staff

How to Use Facebook to Build a Small Business Into a Thriving Enterprise
In this edition of "Ask the Board," we asked Karen Frederick, Founder of Kole Jax Designs, to share how she harnessed Facebook to launch a successful e-commerce jewelry business.
By: Anna Baluch

How W-2 Employees Are Taxed Differently Than 1099 Contractors
Misclassifying W-2 employees as 1099 contractors has severe penalties. Learn the biggest difference between the two types of workers.
By: Jamie Johnson

What to Know About Taxes for Family Businesses
Taxes work a bit differently for family businesses. Here’s how you can reduce your tax liability.
By: Jamie Johnson

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