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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

How One Entrepreneur Turned a Hobby into a Successful Business
In this edition of “Ask the Board,” we feature Stephanie Martin, Co-founder of Thorum, a thriving jewelry company, to share her tips on how to build a successful business based on something you enjoy.
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How to Bootstrap Your Startup
In this edition of "Ask the Board," we feature Aaron Davidson, Chief Executive Officer of the Cronometer nutrition app, to share his tips on how to steer your startup toward success without involving external investors.
By: Anna Baluch

Small Businesses Celebrating St. Patrick's Day
Whether Irish-owned or simply inspired by the Emerald Isle, these small businesses are more than ready for the upcoming Celtic holiday.
By: Leanne Haas

How to Set Rules for Your Online Community
Moderating an online community successfully starts by setting clear guidelines for how members can engage with one another and your brand.
By: Emily Heaslip

Why Your Business Needs an Attendance Policy
An attendance policy is a simple document that can potentially save your business hundreds of dollars in lost time and productivity.
By: Emily Heaslip

Top Accounting Tools for Nonprofits
These accounting tools make it easy to track expenses and meet the IRS reporting standards for nonprofit organizations.
By: Emily Heaslip

Nonprofit, Not-for Profit, and For-Profit Organizations Explained
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
By: Miranda Fraraccio

Why Local SEO Is Indispensable to Small Businesses
Discover the benefits of using local search engine optimization strategies for your small business, including building trust and loyalty with your customers.
By: Danielle Fallon-O'Leary

FarmboxRx Delivers Fresh Food and a Customer Connection for Its Health Insurance Clients
Through her food-as-engagement company, Founder Ashley Tyrner-Dolce is getting fresh produce to people without local access.
By: Deborah Lynn Blumberg

Noom Co-Founder Shares Tips for Navigating Change as a SMB
Saeju Jeong, Co-Founder and Executive Chairman of health and wellness company Noom, shares his strategies and advice for leading a company through periods of transformation and building a stronger brand as a result.
By: Kaytlyn Smith

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