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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

What 'Feature Creep' Teaches Small Businesses About Marketing Messaging
A new study shows that feature creep can dampen sales in more ways than one.
By: Emily Heaslip

What Is IT Management?
IT management ensures your system operates efficiently and employees work more productively.
By: Jamie Johnson

How to Choose a Legal Entity for Your Business
Learn the different types of legal entities and how to choose the best one for your startup.
By: Jamie Johnson

Wonder CMO on How Partnerships With Walmart to Chef Bobby Flay Are Key to Growth for the Digital Food Hall
Daniel Shlossman on how big retailers and high-profile chefs from Marcus Samuelsson to José Andrés are incentivized to help serial entrepreneur Marc Lore’s ‘fast fine’ dining concept grow.
By: Mark Hamstra

Life Is a Beach for These 5 Small Businesses
These five small businesses boast innovative and classic beach essentials, perfect for a day on the sand.
By: Emily Iverson

Empathy and Accountability: How to Strike a Balance
In this edition of "Ask the Board," we asked Jaime Blaustein, CEO and Co-Founder of the Sylvia Brafman Mental Health Center, to advise small business owners on how they can strike the right balance between empathy and accountability.
By: Anna Baluch

The Benefits a Co-Founder Adds to Your Small Business
In this edition of "Ask the Board" we asked the co-founders of America's Top Small Business Honoree Pluie to expound on why it may be worthwhile to start a business with a co-founder.
By: Anna Baluch

Balancing Motherhood and Entrepreneurship
In this edition of “Ask the Board,” we asked Kate Assaraf, mother and Founder of Dip, to provide tips on how to strike a balance between motherhood and entrepreneurship.
By: Anna Baluch

Guide to SBA Loans
Funding is a top challenge for many entrepreneurs. The U.S. Small Business Administration offers special financial solutions for eligible small business owners.
By: Danielle Fallon-O'Leary

A Small Business Guide to Implementing AI
Here's how small business owners can effectively implement artificial intelligence into their workflows, with practical tools and strategies for success.
By: Miranda Fraraccio

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