RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
Subscribe to our Newsletter Attend an Event About Us

Looking for your local chamber?

Chamber Finder

Interested in partnering with us?

Media Kit
CO- logo

Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Successfully Work With a Spouse or Family Member
In this edition of “Ask the Board,” Chad Mussmon, the owner of several The Little Gym and Snapology franchises, shares how to work successfully with a spouse or other family member.
By: Anna Baluch

Resources For Family-Owned Businesses
These seven resources help family-owned businesses with conflict resolution, succession planning, and financial management.
By: Jamie Johnson

AI Tools Your Small Business Needs for Competitive Analysis
Discover how your small business can leverage artificial intelligence tools to simplify data collection, improve your search engine optimization strategy, gain a competitive edge, and more.
By: Miranda Fraraccio

5 Ways to Build Community Around Your Local Retail Business
A new report from wholesale marketplace Faire says Americans will spend more to support local retailers. Here’s how to lean into this trend and boost business.
By: CO Staff

How ‘Retail Concierges’ (Both Digital and Human) Are Poised to Disrupt the Shopping Experience
AI-powered virtual sales assistants and improved tools for store employees will anticipate shoppers’ needs and provide VIP-level service at scale.
By: Joan Verdon

What Are APIs and How Do They Work?
Every business can benefit from understanding APIs and how they work. Here’s what you need to know.
By: Jamie Johnson

API Integrations You Can Use to Grow Your Small Business
These five API integrations allow you to accept payments, grow your email list, and attract new customers to your business.
By: Jamie Johnson

Background Music Services for Small Businesses
Set the right tone with licensed music from these background music services.
By: Emily Heaslip

What Are FIFO and LIFO?
FIFO (first in, first out) and LIFO (last in, first out) are accounting methods related to inventory that directly impact your taxes. Learn which one is right for your business.
By: Emily Heaslip

The Best Apps for On-the-Go Entrepreneurs
Manage customer relationships, keep organized, and stay on top of finances with these apps for small business owners.
By: Jamie Johnson

By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More