RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Tasks You Can Outsource to an Outside Vendor
Outsourcing these five tasks will save time and money and improve your company’s efficiency.
By: Jamie Johnson

Best Employee Communication Tools
These six digital tools can improve productivity and communication at work.
By: Jamie Johnson

How to Identify if You’re Too Comfortable in Your Business
In this edition of “Ask the Board,” we asked Michael Browning, CEO of Unleashed Brands, to share his best advice on how to determine if you’re too comfortable in your business.
By: Anna Baluch

How to Cross-Link in Your Content to Improve Search Ranking
Internal cross-linking helps Google’s algorithms understand how pages on your site relate to one another and which pages are most important.
By: Emily Heaslip

How to Motivate Your Employees to Go Above and Beyond
In this edition of “Ask the Board,” we asked Neil Hershman, the CEO of 16 Handles, to share his advice on how to motivate your employees to go the extra mile.
By: Anna Baluch

How to Identify a Need in Your Community for a New Business
In this edition of “Ask the Board,” we asked Amber Woods, Owner of two Dogtopia locations, to share her best advice on how to determine a need for a new business in your community.
By: Anna Baluch

How to Weave Your Company Mission Into Everything You Do
In this edition of “Ask the Board,” we asked Linda Chadwick, President and CEO of Rita’s Italian Ice & Frozen Custard, to share her best advice on how to weave your company mission into everything you do.
By: Anna Baluch

What Is Payroll-as-a-Service?
Payroll-as-a-service is a convenient way to outsource payroll tax reporting and withholding and ensure that your team is paid on time.
By: Emily Heaslip

Emerging Tech Trends Small Businesses Should Pay Attention To
AI is driving the biggest tech trends that small business owners should be tracking over the coming months.
By: Emily Heaslip

Services and Software to Save on Shipping Costs
Shipping costs can be pricey for small businesses, but these five services will help you find ways to save.
By: Jamie Johnson

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