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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Opioid Addiction Resources for Employees
The U.S. opioid epidemic may be impacting your workforce. Here are some well-being and addiction-related resources to share with your employees.
By: Danielle Fallon-O'Leary

How to Find a Factory to Manufacture Your Product
The right manufacturing partner helps you bring your design to life. Here's how to navigate the various factories that might create your product.
By: Emily Heaslip

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing
A recent study shows that consumers take in information differently depending on their device.
By: Emily Heaslip

Secured Business Loans: The Pros and Cons
Secured business loans require you to have collateral, such as a large business or personal asset. Here are the pros and cons.
By: Emily Heaslip

Manufacturing Partner Terms to Know
These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.
By: Emily Heaslip

How Google Is Expanding Its AI Tools to Help Small Businesses Connect With More Customers
Brands now can add images, videos, and reviews to their profile pages, and boost customer engagement with AI-generated immersive ads.
By: Joan Verdon

Ready. Set. Scale. Creative Marketing Tips That Work
Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.
By: Miranda Fraraccio

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles — And Win
From votive candle holder makers to online auction sites, an increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.
By: Deborah Lynn Blumberg

Is Free Delivery Good for Business?
Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.
By: Emily Heaslip

Low-Cost Ways to Retain Employees When You're On a Budget
You can improve your company’s employee retention rates, even if you don’t have a lot to spend.
By: Jamie Johnson

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