RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Small Businesses on Wheels
These small businesses are keeping costs down and flexibility high with their alternative modes of operation.
By: Emily Iverson

Unsubscribe: How to Ensure Your Customers Can Opt Out of Your Marketing
Learn how to make it easy for customers to unsubscribe from your email list.
By: Jamie Johnson

Understanding First-Party Data and How It Works
First-party data is more accurate, trustworthy, and has a higher return on investment (ROI) than other data types.
By: Jamie Johnson

How AI Can Help With Price Optimization
Price optimization helps businesses establish how much to charge for their products and services. Here’s how AI can help improve the process.
By: Nicole Fallon

Emerging Tech Tools for Small Businesses
From social media management to client payment solutions, these five promising tech tools will help streamline your business processes.
By: Danielle Fallon-O'Leary

What Is Third-Party Data?
Third-party data is more comprehensive than other data types and can help you identify new audiences.
By: Emily Heaslip

How to Use Marketing Automation to Grow Your Small Business
Marketing automation can help your marketing team work more productively and collaborate with sales to drive growth.
By: Emily Heaslip

What Are Marketing Automation Tools?
Marketing automation tools help your business reach customers faster and easier, taking on the routine tasks that often eat into your workday.
By: Emily Heaslip

Ready. Set. Scale. Small Business Day
In this special Ready. Set. Scale. event, small business experts and leaders share insights on the economy, marketing and growth trends, AI, and more.
By: Kaytlyn Smith

Small Businesses Nurturing New and Expectant Moms
Motherhood is a blessing, but it isn’t always easy. These five small businesses are committed to changing that.
By: Emily Iverson

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