[RSVP Now] Get expert tips for future proofing your business | Sept. 19
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Encourage Employees to Take Risks
Risk-taking should be ingrained in your company culture and rewarded as your business grows.
By: Emily Heaslip

5 Ways to Admit Mistakes to Employees
When you make a mistake or change your mind, take ownership of the situation and make a plan.
By: Emily Heaslip

How to Build a Multi-Channel Network (MCN) on YouTube
A multi-channel network (MCN) helps other YouTube creators grow and monetize their channels. Here’s how MCNs work and how to get started.
By: Jamie Johnson

How to Avoid YouTube Copyright Claims
YouTube takes copyright infringement seriously. Learn how music copyright infringement works and how to avoid it.
By: Jamie Johnson

How to Use Variable Pay in Your Small Business
In this edition of “Ask the Board,” Jen L’Estrange, owner of Red Clover, which offers HR services for small businesses, shares how small businesses can benefit from variable pay.
By: Anna Baluch

5 Small Businesses Setting the Bar for Boutique Gyms
These five small gyms offer a range of workout programs, but it’s their ability to create a sense of community and give better individualized attention that make them so popular.
By: Emily Iverson

How Holiday Spending Will Shape Retail in 2024
Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.
By: Joan Verdon

Guide to Affiliate Marketing
Affiliate marketing takes work to build, but with time and practice, you can add an additional revenue stream to your business. Here’s how to get started.
By: Jamie Johnson

How to 'Fail Upward'
"Failing up" is a concept that has had negative connotations in the past. Today’s entrepreneurs are changing the way we think about failing up to embrace innovation.
By: Emily Heaslip

How to Design an ADA-Compliant Website
To ensure your website is ADA compliant, design tweaks can enhance inclusiveness, improve search engine optimization, and protect against litigation.
By: Lauren Kubiak

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Washington, DC 20062

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