RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Use AI to Find the Best Employees
Many small businesses are already using artificial intelligence to source, screen, and onboard new hires. Here’s how.
By: Miranda Fraraccio

CO—100: Terms & Conditions, Awards, and Program Rules
A complete guide to the terms and conditions, awards, and program rules surrounding the 2024 CO—100.
By: CO Staff

How to Switch to a Business in a Different Industry
In this edition of "Ask the Board," we asked Kerry Sawyer, Owner of a Painting with a Twist franchise, to share her best advice on how to switch to a business in a different industry.
By: Anna Baluch

How to Make Employees Feel Like Family
In this edition of “Ask the Board,” we asked Témoc Morfin, the Founder and CEO of Cilantro Taco Grill, how business owners can make their employees feel like family members.
By: Anna Baluch

What Is the Difference Between Advertising and Marketing?
Marketing and advertising focus on promoting products and services, but they do it in different ways.
By: Jamie Johnson

What Is a Canonical URL?
Canonical URLs can improve your search engine optimization strategy and help your site appear in Google Search results.
By: Jamie Johnson

Small Business Milliners and Hat Makers
Meet five milliners who are crafting unique headwear options for the 2024 Kentucky Derby and beyond, blending tradition with modern style.
By: Miranda Fraraccio

Here's Why Your Small Business Should Use Chatbots
Discover how chatbots and generative artificial intelligence can optimize your small business processes, enhance customer service, and streamline efficiency.
By: Miranda Fraraccio

How to Get to Know Your Following Better
The makeup of your social media followers may change as your account gains traction. Here's how to check in and get to know your followers better.
By: Emily Heaslip

How to Create a Marketing Budget for Your Business
Your business goals, industry, and customers will determine your marketing budget.
By: Jamie Johnson

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