RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Marketing Tools for Influencers
These marketing tools can help influencers sign more clients and monetize their social media channels.
By: Emily Heaslip

How Black Wolf Nation Landed Its Men’s Grooming Products in National Chains and Surpassed $35 Million in Annual Revenue
Brothers and lifelong entrepreneurs Sam and Alex Lewkowict on bringing more men into the world of high-quality grooming products with their solutions-focused approach.
By: Deborah Lynn Blumberg

This Scaling Digital Sports Startup Is Disrupting the Way Athletes and Fans Interact
Lockerverse is creating a new kind of fandom-fueled community hub that aims to help athletes monetize their personal brands on their own terms.
By: Jackie Chiquoine

Small Business Sustainability Tips and Strategies
Ducoterra, which uses a zero-waste manufacturing process to make its infrared heating panels, shares its proven strategies for small business sustainability.
By: CO Staff

Marimekko CEO on How the Finnish Design House Is Betting on Its 73-Year-Old ‘Anti-Fashion’ Ethos to Win Over Nex-Gen U.S. Consumers
The global brand is tapping influencers, a Nordstrom deal, and its first-ever denim line to woo millennials and Gen Z — who happen to share its brand values, Tiina Alahuhta-Kasko says.
By: Barbara Thau

How to Increase Foot Traffic in Your Restaurant
In this edition of “Ask the Board,” we asked Dawn Urrutia, owner of Georgia's Sweet Potato Pie Company, to share her best advice on how to increase foot traffic in your restaurant.
By: Anna Baluch

Cost-Cutting Tools For Small Businesses
These inexpensive business tools offer the functionality you need without the high costs.
By: Jamie Johnson

Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
By: Emily Heaslip

How Can You Change Your Career and Own a Franchise?
In this edition of “Ask the Board,” we asked Kevin Boesen, the owner of a Body Fit Training studio franchise, to share how to successfully make a career change and own a franchise.
By: Anna Baluch

How to Use Social Media to Boost Your Fashion Business
In this edition of “Ask the Board,” we asked Daniel Johnson, Owner of Levels, LLC, an America’s Top Small Business Honoree, to share his advice on how to sell products and services on social media.
By: Anna Baluch

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