RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Become a Great Mentor
From honing your listening skills to providing encouragement, there are many ways to train yourself to become a valuable and effective mentor.
By: Miranda Fraraccio

How to Choose the Right Applicant Tracking Software for Your Business
Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.
By: Jessica Elliott

How Applicant Tracking Software Can Help Your Business
Explore eight benefits of using an ATS for recruiting and hiring.
By: Jessica Elliott

How to Find a Business Mentor
A business mentor can provide the advice and support new entrepreneurs need. Here are six ways to find a business mentor.
By: Rachel Barton

What Is Email Compliance Software?
Email archival and marketing solutions help businesses comply with U.S. and international laws.
By: Jessica Elliott

Do You Need a Business Logo?
Yes, all brands need logos, but the importance of a logo is often overstated. Here's how to approach the logo design process with the right level of expectation.
By: Emily Heaslip

How Social Media Helped a Home Organization Business Thrive
The mother-daughter duo behind Done & Done Home turned their home organization startup into a multimillion-dollar business with strategic social media promotions.
By: Miranda Fraraccio

How to Decide When It's Time to Invest in Paid Tech Plans
Ask these questions before investing in any new SaaS platform or tech tool.
By: Emily Heaslip

Businesses Large and Small Tap Multibillion-Dollar Retail Media Network Trend for Growth
In-store platforms from DICK’s Sporting Goods to Instacart expand to provide advertisers more access to consumers in the final stages of their purchasing decisions.
By: Mark Hamstra

How to Change Your EIN
An EIN is like a Social Security number for your business — while you can’t change it, you can get a new one and change your business details.
By: Emily Heaslip

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