RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Sources of Customer Data
Here’s how to find first- and second-party data and leverage it to grow your business.
By: Emily Heaslip

Why Your Small Business Should Partner With a University
Discover how higher ed–employer partnerships can reshape recruitment and retention for small businesses, fostering a more skilled and adaptable workforce.
By: Miranda Fraraccio

How to Protect Your Customer Data
While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.
By: Emily Heaslip

How to Guide Teams Through AI Adoption
Here’s how to optimize AI use among your team, from training employees on AI tools to setting usage frameworks and encouraging experimentation.
By: Miranda Fraraccio

How Real Estate CRM Software Benefits Realtors
Connect with clients and build a thriving real estate firm with a customer relationship management platform. Explore advantages, features, and solutions for realtors.
By: Jessica Elliott

Free Accounting Tools for Small Businesses
Staying on top of your bookkeeping doesn’t have to be expensive or time-consuming. Check out these 10 free accounting tools for your small business.
By: Jessica Elliott

How to Handle a Bad Business Review
Every business has received a negative review at some point. Follow these tips to help turn a negative review into a positive outcome.
By: Danielle Fallon-O'Leary

Choosing the Best E-Commerce Platform for Your Business
Want to sell your products or services online? Attract shoppers to your digital store and provide a seamless checkout with built-in payment processing.
By: Jessica Elliott

SheaMoisture’s Playbook for Being a Purpose-Driven Brand
Since its founding as a tiny brand sold on the streets of Harlem, the beauty and personal care brand has been a case study in how to meaningfully give back while building its brand.
By: Faye Brookman

Grow Your Small Business Using ChatGPT Prompts
Explore how these 10 ChatGPT prompts can transform your small business, from streamlining your workflow to refining your customer service.
By: Miranda Fraraccio

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