RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How to Get Ahead in the Off-Season
In this edition of “Ask the Board,” we asked America’s Top Small Business honoree Aquila’s Nest Vineyards how small businesses can succeed during the off-season.
By: Anna Baluch

Employee Training Tips to Build Employee Skills and Morale
In this edition of “Ask the Board” we asked America’s Top Small Business honoree Oceanside Cleaners their best advice for training small business employees.
By: Anna Baluch

Small Business Update With Neil Bradley—January 2024
Experts share tips for small businesses facing a labor shortage and discuss new tax regulations in a growing yet uncertain economy.
By: CO Staff

Full-Time Employees Vs. Independent Contractors: What’s the Difference?
Many small businesses engage independent contractors to provide services to their companies. Determining whether an employee can be classified as an independent contractor can be confusing.
By: Jeanette Mulvey

5 Ways to Boost Employee Creativity
A creative work environment fosters more innovation and business growth. Here are five ways to encourage workplace creativity.
By: Jamie Johnson

6 Ways to Empower Employees in the Workplace
Empowered employees are more creative, resourceful, and happy at work. Learn six strategies for empowering your employees.
By: Jamie Johnson

When to Choose Equity or Debt to Fund Your Business Goals
Debt and equity are both great ways to fund your business goals, but timing is everything in determining which option to leverage next.
By: Emily Heaslip

How to Know Whether You Need a Loan for Your SMB
Loans can help you grow your business, but they should be used strategically to avoid putting your company at financial risk.
By: Emily Heaslip

Pros and Cons of Buy Now, Pay Later for Small Businesses
Buy now, pay later is a popular payment option among consumers, but does it benefit businesses, too?
By: Emily Heaslip

How to Put Employee Ideas Into Action
One great idea can change the trajectory of your company. Here are five ways to put employee ideas into action.
By: Jamie Johnson

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