RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Small Business Marketing Trends for 2024
Here are the small business marketing trends to watch next year, from 'minimalist' marketing campaigns to social listening to using interactive content in ads.
By: Lauren Kubiak

Trends Shaping Small Business in 2024
Business leaders share their expert predictions on how the state of small business will change this coming year.
By: Danielle Fallon-O'Leary

How 5 Pie Bakeries Are Baking up Business
Inspired by fond family memories, these five small bakeries keep their heirloom recipes close and add their own flare to this Thanksgiving staple.
By: Emily Iverson

A Guide to Sales Tax Collection and Payment Requirements
Before you start collecting tax from your customers, you'll have to first register with the government to remit your collections.
By: Miranda Fraraccio

Holiday Trends Your Business Should Know for Black Friday 2024 (and Beyond)
Black Friday sales begin early as consumers seek deals in a compressed shopping window amid economic uncertainty.
By: Mark Hamstra

Amazon Solves Top Small Business Pain Points
Amazon's expanded supply chain function and AI-driven product listing tools aim to help SMBs drive sales on its site and beyond, says Claire O’Donnell, Director, Selling Partner Empowerment.
By: Barbara Thau

Bluemercury Curates Beauty Assortments to Win Customers
Head of Merchandising and Spa Tracy Kline on how the Macy’s-owned beauty retailer distinguishes itself from the ever-expanding pack of beauty purveyors.
By: Faye Brookman

Small Business Saturday
Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.
By: Joan Verdon

Estimated Tax Payments — Explained
Business owners, freelancers, and independent contractors can use estimated quarterly tax payments to stay organized and manage their finances before the April filing deadline.
By: Miranda Fraraccio

CEO of 30-Year-Old Beauty Brand on Keeping Things Fresh
Since joining Jane Iredale in 2019, CEO Chris Payne has discovered how to balance the professional clean beauty brand’s roots with direct-to-consumer growth.
By: Faye Brookman

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