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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday

Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond

Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday

Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday

Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Executive Job Titles: What Do They Mean?

Job titles often differ depending on the company's size and the industry, but here are some of the most common executive job titles and what they do.

By: Emily Heaslip

What's the Difference Between PR and Marketing?

Public relations and marketing have similar tactics but focus on different goals. Here’s why both are crucial for your company.

By: Jamie Johnson

Night of 100 Stars: CO—100 Gala Celebrates America’s Best Small Businesses

The CO—100 Small Business Forum closed with the "Night of 100 Stars" gala, where we announced the CO— 100, the top 100 SMBs in America, and the Top Business 2024 winner, Confero Inc.

By: Nicole Fallon

CO—100 Forum: The A.I. Factor: Real Takeaways for SMBs

Kristen DelGuzzi, VP and Editor-in-Chief at the U.S. Chamber of Commerce discusses ways small businesses can leverage AI with Shruti Patel, EVP, Chief Product Officer, U.S. Bank, and Sandeep Singh, Director, Head of AI Product Management, Iron Mountain.

By: Danielle Fallon-O'Leary

CO—100 Forum: Embracing Excellence: Finding and Leveraging Your Business

Jeanette Mulvey, VP and Editor-In-Chief, CO—, discusses business strategies and ways to find and leverage your unique business strengths with Olivia Cleary, Founder and Head of Design, The Clearly Collective, and Marquita Carter, Founder and CEO, Blanket Pancakes & Syrup.

By: Kaytlyn Smith

CO—100 Forum: Fireside Chat, Presented by T-Mobile

At the 2024 CO— 100 Small Business Forum, U.S. Chamber of Commerce VP and Editor-in-Chief Kristen DelGuzzi sat down for a “fireside chat” with Bill Brittingham, Director of SMB Sales at T-Mobile.

By: Danielle Fallon-O'Leary

CO—100 Forum: Executive Insights: From Strategy to Delivery

Barbara Thau, Editorial Director, Features at CO— sits down with Nick Marsh, CEO of Founders Table Restaurant Group, Farooq Kathwari, CEO of Ethan Allen, and Simone Jordan, Global Head of Purpose and Partnerships at SheaMoisture, to discuss business strategies and insights.

By: Kaytlyn Smith

CO—100 Forum: Small Business Update Q&A With Neil Bradley

In this Small Business Update, Neil Bradley, Executive VP, Chief Policy Officer, and and Head of Strategic Advocacy at the U.S. Chamber of Commerce discusses the latest issues impacting small businesses with Jeanette Mulvey, VP and Editor-in-Chief of CO—.

By: Miranda Fraraccio

Digit7: CO—100 2024 Top Digital Innovator

Digit7 has been named the CO—100 Top Honoree in the Digital Innovators category. Here’s how they use technology to keep pushing their business forward.

By: Danielle Fallon-O'Leary

Glassybaby: CO—100 2024 Top Community Champion

Here’s how glassybaby, the CO—100 Top Honoree in the Community Champions category, improves their local community and champion important causes with their profits.

By: Kaytlyn Smith

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