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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

5 Ways to Admit Mistakes to Employees
When you make a mistake or change your mind, take ownership of the situation and make a plan.
By: Emily Heaslip

How to Build a Multi-Channel Network (MCN) on YouTube
A multi-channel network (MCN) helps other YouTube creators grow and monetize their channels. Here’s how MCNs work and how to get started.
By: Jamie Johnson

How to Avoid YouTube Copyright Claims
YouTube takes copyright infringement seriously. Learn how music copyright infringement works and how to avoid it.
By: Jamie Johnson

How to Use Variable Pay in Your Small Business
In this edition of “Ask the Board,” Jen L’Estrange, owner of Red Clover, which offers HR services for small businesses, shares how small businesses can benefit from variable pay.
By: Anna Baluch

5 Small Businesses Setting the Bar for Boutique Gyms
These five small gyms offer a range of workout programs, but it’s their ability to create a sense of community and give better individualized attention that make them so popular.
By: Emily Iverson

How Holiday Spending Will Shape Retail in 2024
Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.
By: Joan Verdon

Guide to Affiliate Marketing
Affiliate marketing takes work to build, but with time and practice, you can add an additional revenue stream to your business. Here’s how to get started.
By: Jamie Johnson

How to 'Fail Upward'
"Failing up" is a concept that has had negative connotations in the past. Today’s entrepreneurs are changing the way we think about failing up to embrace innovation.
By: Emily Heaslip

How to Design an ADA-Compliant Website
To ensure your website is ADA compliant, design tweaks can enhance inclusiveness, improve search engine optimization, and protect against litigation.
By: Lauren Kubiak

An Explanation of Small Business Health Insurance Acronyms
There are several acronyms floating around the small business health insurance universe. Our reference guide provides a list and explanation of the most common ones.
By: Lauren Kubiak

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