RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

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  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

How A Woman-Owned Coffee Startup Achieved Its Black-History-Driven Dreams
Jessica Taylor combined her love of coffee, history, supporting students, and educating people of color into a business that elevates Black and LGBTQ stories through specialty coffee blends.
By: Deborah Lynn Blumberg

How Meta's Messaging Apps Help Businesses Drive Growth
Nikila Srinivasan shares how Meta’s Facebook, Instagram, and WhatsApp messaging platforms are helping both SMBs and big companies deliver customer service, spread marketing buzz, and drive sales.
By: Barbara Thau

A Guide to Small Business Banking
From assessing financial institutions to opening your first business checking account, here’s what every business owner should know about banking.
By: CO Staff

5 Ways to Develop Employee Leadership Skills
Leadership training is one of the most desired opportunities for employees. Here’s how to provide this type of professional development.
By: Emily Heaslip

Applicant Tracking Systems: What You Need to Know
Applicant tracking systems help small businesses recruit and hire qualified job candidates. Learn how this talent acquisition technology works by exploring its features, benefits, and examples.
By: Jessica Elliott

7 Free Google Tools All Small Businesses Should Know
Google offers tons of free tools to help you organize and run your business. Here are seven free Google tools small business owners should be using.
By: Jamie Johnson

Traditional AI vs. Generative AI: A Breakdown
The evolution of artificial intelligence has made this technology more accessible to businesses of all sizes.
By: Emily Heaslip

America’s Top Small Business Awards: 2023 Finalists
These seven businesses from across the country are the finalists for the U.S. Chamber of Commerce’s 2023 America’s Top Small Business Awards.
By: CO Staff

4 Ways to Use Symbols in Branding and Marketing
Symbols and emojis can take your business to the next level. Here’s why.
By: Anna Baluch

New Tech Helping Small Businesses Stay Competitive
The U.S. Chamber of Commerce’s Technology Engagement Center (C_TEC) takes a deeper look at the state of technology for small sellers in 2023.
By: Emily Heaslip

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