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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

Navigating the Unknown: The Mindset for Resilience and Business Results
In this edition of “Ask the Board,” we feature Diana Zelvin, a business coach and psychotherapist. Diana shares the importance of resilience for entrepreneurs and small business owners.
By: Anna Baluch

Bonobos Co-Founder on Risk, Resilience, and Redefining Success
Andy Dunn, Founder of Bonobos and Pie, shares insights on taking calculated risks, building a business in uncertain times, and prioritizing mental health while pursuing entrepreneurial success.
By: Danielle Fallon-O'Leary

How Brooklyn Delhi Grew a Food Blog Into Mass Distribution of Modernized Indian Pantry Staples
Founder Chitra Agrawal brings an Indian American point of view to branding and recipe development of the food startup, landing big retailers like Target.
By: Denise Purcell

Choosing a PEO: A Guide to Finding a Professional Employer Organization
Explore affordable PEO services for small businesses and get expert tips on what to look for, from features to fees, and how to ensure a smooth onboarding process.
By: Jessica Elliott

Starting your Next Chapter? Advice on Franchise Ownership Later in Life
In this edition of “Ask the Board,” Kevin Lewis, Franchise Owner at Apex Leadership Company, shares his advice for entrepreneurs who would like to jump on the franchise bandwagon later in life.
By: Anna Baluch

How Too Much Busy Work Harms Productivity and Engagement
More than half of U.S. workers spend much of their time on low-value tasks—leading to frustration, burnout, and lower productivity.
By: Erica Sweeney

Global Flavor Trends Drive Snack Innovations
Indie brands are making over the snack aisle with an infusion of flavors, ingredients, and recipes from around the world.
By: Denise Purcell

Bookstores Tap Indie Vibe, Personalization, and Social Media to Romance Reading For Today’s Consumers
Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.
By: Deborah Lynn Blumberg

Women’s Sporting Goods Boom for Hot Startups Like Moolah Kicks and Round 21
Companies tap into a fast-growing niche with apparel and merchandise for fans and players ranging from basketballs featuring the artwork of Jean-Michel Basquiat to sneakers engineered for women’s feet.
By: Mark Hamstra

Grow Your Business Through Mentorship: A Science Entrepreneur's Top Tips
In this edition of “Ask the Board,” we feature Dr. Jonathan Scheiman, Co-founder and CEO of FitBiomics, a sports biotechnology company. Jonathan shares his valuable tips for entrepreneurs who want to leverage mentors to help them grow.
By: Anna Baluch

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