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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Small Businesses Shining a Light on Stained Glass
Timeless and captivating, stained glass has proven to be in demand for these five artists.
By: Emily Iverson

How 4 Entrepreneurs Are Making Millions on Amazon as Third-Party Sellers
Becoming a third-party seller on Amazon takes savvy, but the potential rewards can be huge. Here’s a look at small businesses that watched their sales soar on the platform.
By: Lori Ioannou

Ready to Stand Out From the Crowd? Find Your Unique Differentiator
In this edition of “Ask the Board,” we asked Darius Davie, Founder of Groom Guy and an NFTE graduate, to provide tips on how to find your unique selling point and differentiate yourself in today’s crowded market.
By: Anna Baluch

Small Businesses Making Playful Baby Products
These five small businesses are going back to basics, prioritizing quality ingredients and materials, and focusing on fun.
By: Emily Iverson

Do You Need a Verified IG Account?
A verified Instagram account can add credibility to your business and enhance your brand image.
By: Emily Heaslip

Practice Patience, an Underrated Virtue in Business
In this edition of "Ask the Board," we asked Jason Stucky, the owner of two Color Me Mine franchises in Illinois, to explain why patience can do wonders in your journey as an entrepreneur or small business owner.
By: Anna Baluch

Boosting Creditworthiness With Business Credit Monitoring
You can improve your business's financial health and secure better loan terms with effective credit monitoring. Here’s what you need to know.
By: CO Staff

Top Alternatives to the Myers-Briggs Personality Test
These five personality tests are good options if you're looking for an alternative to the Myers-Briggs test.
By: Emily Heaslip

B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
By: Emily Heaslip

What Business Should You Start?
Thinking of starting a business or have a great business idea? Here’s a quick guide to help you determine what business to start.
By: Emily Heaslip

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