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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

AI Prompts to Prepare for Small Business Saturday

These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.

Strategy

5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season

Research reveals shifts in consumer behavior that you can capitalize on to drive sales.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy 5 Big Business Strategies That Can Help You Win on Small Business Saturday
Marketing Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

15 Ways Your Business Can Get Ready for Black Friday (It's Not Just For the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy How Your Business Can Have a Successful Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Launch Pad

Proven Ways to Fight Retail Theft This Holiday Season Yield Year-Round Business Lessons

Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.

Latest—

How to Develop an Internship Program
Ready to hire interns for your small business? Follow these six steps to build a successful internship program that benefits interns and your business.
By: Miranda Fraraccio

Creative Ideas for Summer Internship Tasks
Discover creative summer internship tasks that boost intern growth and deliver real business value, all while keeping engagement high.
By: Sydney Kerelo

How to Partner with Colleges and Universities to Recruit Interns
Colleges and universities can offer businesses access to promising young professionals. Here’s how to develop partnerships with them to recruit interns.
By: Danielle Fallon-O'Leary

How to Get a Contractor's License
General contractor licensing requirements vary by state, but many states' standards include industry experience, financial stability, and specialized training.
By: Emily Heaslip

Top Mobile Payment Apps for Entrepreneurs
Process sales anywhere with a small business payment app and your smartphone. Explore popular options and tips for choosing the best one.
By: Jessica Elliott

Level Up: Customer Service Tips for the Beauty and Wellness Industry
In this edition of “Ask the Board," we feature accomplished entrepreneur Vanessa Yakobson, CEO of Blo Blow Dry Bar and Founder of LashKind. Yakobson shares her customer service tips for entrepreneurs in the beauty and wellness space.
By: Anna Baluch

How to Determine the Right Pricing Strategy For Your Business
An effective pricing strategy is essential for continued sales success. Here's how to determine the right tactic for your business.
By: Emily Heaslip

How to Connect Work Gmail to Personal Gmail
Set up Google Workspace and migrate emails from your personal account using these five steps.
By: Emily Heaslip

Meeting Icebreaker Ideas That Employees Will Actually Enjoy
Avoid cringeworthy icebreaker games with these alternatives designed to make your employees laugh and learn more about one another.
By: Emily Heaslip

Restaurant Chain PDQ Exec on Using (Labor-Saving) Self-Ordering Kiosks to Drive Sales
Kiosk technology boosts average order size, improves efficiencies, and more, says Bryan Groc, Senior Vice President of Data Analytics for the fast-casual chicken chain.
By: Mark Hamstra

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